Want to up the transparency game on social media: Aprameya Radhakrishna, Koo
After Elon Musk’s Twitter offering was reportedly suspended due to threats over lack of information about fake accounts, the issue of bot traffic on social platforms has once again taken center stage. Twitter, for its part, claimed that fake Twitter accounts accounted for less than 5% of its users. Based on these developments, Koo, the Indian microblogging site, claims that it is working to provide a genuine alternative that addresses bot traffic issues.
Aprameya Radhakrishna, co-founder and CEO of Koo, told exchange4media that the more authentic a platform is, the more valuable it is to users, advertisers and the entire ecosystem.
“When you say something as a creator, you expect real people, real comments, and real emotions to interact with you. And when you’re not too sure whether the responses you’re getting are real or no, authentic or not, it becomes a problem,” says Radhakrishna.
Talking about the need for more transparency on social platforms, he added that Koo, as a platform, goes out of its way to ensure that it remains transparent about anything.
“We have introduced a voluntary self-verification process, which means that if you as a user care about the network you are part of and want others to know that you are a genuine person and a voice on the platform, so you go ahead and check it yourself. This enhances the game’s authenticity of the platform. And because of the number of people doing it, any time a creator or advertiser wants to reach that audience, a platform that demonstrates authenticity always gets a lot more value, not just perceptually, but on the actual value. Businesses that advertise on a real network will obviously get more visits,” he added.
When asked how brands react to Koo’s offers, Radhakrishna said that being At just two years old, the platform was still looking for user engagement and growth. “But we do it transparently and consistently. So everyone knows what we are building.
He also thinks that whenever Koo opens channels for businesses to come and advertise, it will be taken much more seriously than others.
When asked if India is on the cusp of giving the world its next big social platform, Koo’s founder said that given the pace of innovation, India-based tech offerings are set to capture the global imagination in times to come.
“India will build hundreds and thousands of apps, for the Indian use case. Few of these will capture the imagination of the world. In China, thousands of apps have been created over the course of the last decade, TikTok and Zoom have taken the imagination to the next level and the whole world is using them. Likewise in India, we’re going to build it within the Indian context. For example, in Koo, we’re building within the framework of the expression in local languages. Now there are several countries in the world where several local languages are spoken, which will also apply to all these countries,” he added.
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