Twitter launches long-form ‘Notes’ blog option, attached to tweets

It’s been in testing for a while, and today Twitter finally launched its new ‘Notes’ option on selected user profiles, which provides an easy and integrated way to attach longer text elements to your tweets.

As you can see in this example, the Notes user interface is pretty basic, with all the regular elements of a blog post composer, including the ability to include header images, insert images and links in the text, and a simplified option for adding tweets.

Once posted, the notes will appear as a Twitter card, linking users to the full post – here’s an example shared by Matt Navarra:

Tap on it and you are redirected to the full text:

Beta Twitter Notes

Note titles are limited to 100 characters, and the body of a note can be up to 2,500 words, giving you a lot more room for your longer content in the app.

And unlike tweets, note writers will be able to edit their notes after they’re posted, with an “Edited” tag added to the top of the note.

What seems so simple – an “edited” label. Imagine that on real tweets.

Finally, Notes will also have unique URLs that users can navigate to from outside the Twitter platform, “whether or not they’re logged into Twitter, and even if they don’t have a Twitter account.” . This will facilitate wider sharing activity and might make it a more valuable long form option.

Potentially.

Twitter is trying to integrate its own blog-like platform for years, in order to meet the needs of users who end up tweeting either long tweet threads or adding text screenshots to their tweets.

Indeed, in 2016, when Twitter CEO Jack Dorsey Explain that this company was looking at potential options to allow longer messages in tweets (which ultimately resulted in the extending tweet length to 280 characters) he used a screenshot of the text to communicate his logic.

add sound native Threads option has provided additional capacity on this front, while Twitter has also newsletter platform purchased Review Last yearwhich it now invites users to try if they want to post longer text updates.

Notes will expand on the same – but it remains to be seen whether users really want or need to post longer content like this directly to Twitter itself, or whether they’d be better off redirecting users to their own websites and WordPress. blogs, where they can collect visitor data, serve ads, and more, in an item they control.

I mean, it’s clear that sometimes there’s a need for longer content options on Twitter – but will writers really want to post directly to Twitter, given that most have probably already established their audiences via Twitter? other tools?

Apple’s ATT update has also made more people consider first-party data and the value of creating a direct connection, independent of social platforms and digital providers, and in that sense, Twitter Notes seems a bit outdated or inappropriate.

But still, it could provide new promotional opportunities – and it will also be interesting to see if Twitter users themselves want to read longer native tweet blog posts, which will be the real story at the end.

Right now, though, Twitter says Notes won’t see an algorithmic improvement and won’t get any sort of priority over regular tweets. So the value doesn’t seem huge, but hopefully Twitter will share usage data soon.

The Twitter Notes option will be made available to a select group of writers, as chosen by Twitter, to begin with.

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