Social media: Instagram tests to make all video posts reels

According to a screenshot shared on Twitter by Matt Navarra, Instagram has started experimenting with turning every video uploaded to the platform into a reel to increase its reach on Facebook and Instagram. Read more from Dynamite News:

Washington (USA): Following the blogging platform’s most recent action, Instagram’s efforts to rival TikTok are intensifying.

According to a screenshot shared on Twitter by Matt Navarra, Instagram has started experimenting with turning every video uploaded to the platform into a reel to increase its reach on Facebook and Instagram.

“We are testing this feature as part of our efforts to simplify and improve the video experience on Instagram,” a Meta spokesperson said.

In August 2020, Instagram Reels debuted in the United States. Reels’ short video format received a ton of engagement.

According to the snapshot, “video posts are now shared as reels.” Instagram believes that by encouraging all videos to become Reels, the videos will have greater engagement, have access to video effects, and be able to add music and be remixed into new Reels.

The modification is being evaluated, and it is not known if it will last. It’s also unclear what will happen to Instagram videos already posted, and whether you’ll still be able to upload 10-minute videos (or up to 60 minutes on verified accounts), as reported by GSM Arena.

Adam Mosseri, Instagram’s CEO, said the platform was “no longer a photo-sharing app” about a year ago since it focused on “creators, video , retail and courier”. (ANI)

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