Rebekah Lowin, 30, creator of ‘whimsical Jewish holiday ideas’ | JTA
Rebekah Lowin, veteran lifestyle writer by day, is the creator of an eponymous blog who shares DIY ideas for Jewish holiday recipes, decor and gifts, including Valentine’s Sand Art Everything Bagel Seasoning, Breakfast Wristbands and DIY Rosh Hashanah Palette Cards. She was selected as one of New York Jewish Week’s 36 to Watch (formerly 36 Under 36). This award honors leaders, entrepreneurs, and changemakers who make a difference in New York’s Jewish community. Lowin, who currently oversees home and kitchen products coverage at Forbes, lives on the Upper East Side.
For the complete list of this year’s “36ers”, Click here.
New York Jewish Week: Tell us how you started your career.
Low in: I spent my early career scratching my head over the paucity of Jewish holiday content in women’s magazines and other purveyors of “the good life.” In response, I started my eponymous blog in 2019 to share whimsical Jewish holiday ideas, craft projects, and “traditional with a twist” recipes. Today the site remains a popular resource for all of the above, but it has also evolved to reflect a broader view of my life, home, career and DIY adventures, offering general creative encouragement and inspiration to its thousands of monthly readers.
Are there any achievements of which you are particularly proud?
I’ve worked on some really fun projects in the blogging world: photographing Crate & Barrel’s Hanukkah 2021 catalog spread and styling their Passover 2022 offerings; curating a series of Jewish holiday-specific craft videos to HGTV.com; share a rainbow-colored apple and honey platter with Food Network magazine, and more. But the behind-the-scenes process and the actual “doing” — the brainstorming, tinkering, creating, baking, crafting, filming, and daydreaming — is the most enjoyable part for me. And there’s nothing more rewarding than that moment of connection and community I feel when I see an idea of mine in my readers’ or on their holiday tables via Instagram.
Who is your New York Jewish hero?
I can’t choose between Barbra Streisand and the late Nora Ephron. Two amazing, hilarious, brilliantly creative women with roots in New York.
Has there been a formative Jewish experience that has influenced your life path?
My siblings and I had a rather unique Jewish experience growing up that I realized had a profound and lasting effect on my relationship with Judaism. To begin with, our parents came from very different backgrounds – my father grew up in a religious household (his mother tongue is Yiddish); my mother, the daughter of an Auschwitz survivor, was raised reformed. We’ve merged so many traditions together and truly always done things “our way”. I also grew up with only a handful of Jewish classmates and acquaintances, simply because of the makeup of my hometown population. The upshot of all this was that I wasn’t too worried about doing things the “wrong” way when it came to delving into my Jewishness – trying new traditions, adapting others, I create and learn from all kinds of delicious mistakes and happily make friends across the faith spectrum.
Where is your favorite place to eat Jewish food in New York?
Bialys from Kossar in the Lower East Side is really special to me; I’ve been going there since I was a baby. And The Pickle Guys just around the corner. I lived on the Upper West Side for 10 years, so I would be remiss if I didn’t mention my beloved Zabar as well.
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