LinkedIn announces a new extension to its Creator Accelerator program
LinkedIn has announced an expansion to its Creator Accelerator program, which will see select LinkedIn creators invited to participate in a new initiative designed to help them improve their LinkedIn skills and maximize their presence in the app.
The 6-week program will provide participants with ‘access to tools and products that will allow them to start conversations, build engaged communities, and connect to meaningful opportunities on LinkedIn.
Participants will also receive $12,000 each for their participation, while LinkedIn is also adding a range of new mentors and advisors to its training process on the platform, including Sherrell Dorsey, founder of ‘The catch‘, the podcasters Colin Rosenblum and Samir Chaudryand more.
LinkedIn launched the initial phase of its Creator Accelerator program last September, which saw participants participate in a 10-week course, along with a cash stipend of $15,000.
Both have been scaled back for this new expansion, with the focus now more specifically on “Technology and Innovation,” which LinkedIn says is the top line of business for creators on the platform.
Like all platforms, LinkedIn is looking to get its most engaging creators to post more often – and with the platform continuing to see “record levels” of engagement, LinkedIn wants to fuel that activity where possible, with the adding more thought leadership content in the feeds.
In some ways, it might seem less important for LinkedIn to create more incentives for its creators – because where else are you going to publish your company’s content? But again, these creators can, of course, make money from guest blogging and posting to other sites, so it makes sense that the platform would provide a more direct incentive, even if that’s not the case. It’s not in the same type of struggle for creative talent. than popular video apps.
If you want to further strengthen your presence on LinkedIn, you can apply to be part of the program here – although to qualify you must have a track record of ‘have professional conversations about the world of work”, live in the United States and be over 18 years old.