Keeping Your Customers Engaged: 4 Fun Promotion Ideas
Sometimes it’s hard to keep your customers hooked. Just because you’re a brand, people tend to see you as more resourceful than influencers and personal accounts. Don’t give up on your social media channels, though. All you have to do is prove to your audience what you can offer them, and they will start to trust you and engage with you more.
Why you should care about what your customers think
Some companies are content with having low interaction on their social media posts and email newsletters. Your customers’ opinion of you can actually determine whether other people choose to seek you out. Word of mouth is by far one of the most powerful determinants when it comes to referring new customers to your brand. Someone with an unfavorable opinion of your brand could be bad for your business.
That’s why you need to create something fun and engaging for your fans. You want them to be interested in what your business does next. Sometimes you may consider running promotions to help potential customers close and keep loyal customers coming back to you. Regardless of, social networks are essential for any small business or entrepreneur. It’s the best way to grow your business.
You can always research promotions you think your audience would like by watching what other companies are doing and see how they inspire you. You can also take inspiration from things you see in your personal life. Promotions are all around you – it’s up to you to figure out what works best for your brand.
4 fun and engaging promotions
If you want customers to keep coming to you, you need to create promotions that will entice them to buy or visit your store. Promotions can be as simple or as complex as you want. Sometimes you can choose to alternate between a promotion with a lot of planning and one that only takes a day or a one-time email. Once you have tried enough promotions, you will understand what your audience prefers the most.
1. Offer discounts
Discounts always get people excited and talking about your business. To entice people to subscribe to your email newsletter, you can offer a special sign-up discount and send it to them as soon as they submit their email. You can also choose to regularly put discount codes on your social networks so that your followers can take advantage of limited-time offers. It’s an easy way to reward people who want to follow you.
2. Hashtag Contest
Hashtags are one of the most well-known parts of social media. People will use certain hashtags that are relevant to them to find like-minded people and connect with others with a particular lifestyle or interest. Organic hashtag growth is as simple as finding the high-traffic, low-volume hashtags your ideal is looking for and promote your business using this hashtag when you post messages.
You can connect with your customers by asking them to create posts using a hashtag that your business created on its own. Once a certain period ends, you can have your followers vote on the best photos or simply choose the one with the most likes. You can encourage people to share photos of themselves or designs using and enjoying your product. People like to get involved, so allow them to come forward.
3. Parenthesis contest
Millions of people take part in the March Madness parenthesis tournament every year. This stat alone proves that people love a parenthesis contest. In this case, you should try to create some kind of support that can allow people to predict how a certain competition will go.
For example, if you run an ice cream business, you might want to host a tournament for your followers’ favorite flavor of ice cream. You can ask people to vote for their favorites every day in early matches, but you can also ask people to submit brackets online or link them to their accounts. Then, at the end of the tournament, people with accurate support can get a discount or a free item in your store.
4. Instagram Story Engagement
Instagram is a great social media platform where you can showcase images of your business and products. Many people use Instagram every day, and its Stories feature has many exciting tools that can help you engage your audience. More 500 million people use Instagram Stories every day, making it a valuable feature for you.
Since stories disappear after 24 hours, you’ll need to act fast to get your data. The app offers polls, quizzes, suggestions, questions and more. Find a few topics and you’ll learn everything you need to know about your audience in days.
Host promotion after promotion
When you want to increase your social media or email engagement, you need to run contests or offer discounts. Promotions can take place both online and in-store – it all depends on what you want to offer your customers.
After a while, you’ll see what works best for your audience and can tailor future promotions to them. Hopefully, these offers will attract new customers and retain loyal customers.