How young people are using social media to make money

Austine Adhu, 25, explains how young people can make money on social media. [Source: Shanki Austine}

There are four major ways a young person can make money while using social media, an influencer has told The Standard.

Austine Adhu, popularly known as Shanki Austine on Twitter, boasts of nearly 190, 000 followers on the micro-blogging app as well as a high tweet engagement.

He narrates to The Standard how he let go of his dream of becoming a journalist, and shifted focus to using his Social Media platforms to make money.

In an exclusive interview on Sunday afternoon, Shanki disclosed that there are four main ways social media users can make money while using their accounts.

“The young people, especially students in tertiary institutions can make as low as Sh500 by just tweeting. That is the least amount they can be asked to pay. Normally, it starts from about Sh700,” he said.

According to the artist turned Twitter influencer, a user can earn money by pushing agendas (mostly commercial and political), participating in video challenges, pushing organic content, and signing up on wowzi.

Wowzi is a platform designed to help brands automate influencer marketing workflows and programs. It connects brands and social media influencers.

“The most common way to make money is to push the agendas. That’s how beginners and students work who only need a few coins to survive,” he said.

Then continued, “All a brand has to do is find about 50 users and then pay them between Sh500 and Sh1,000. For a student, that’s enough to survive,”

According to the Maseno University graduate, artists hire influencers to create video challenges that will help market their work.

Similarly, a business may pay someone with a large following on social media to post videos, images, or text incorporating the product.

Shanki says he originally started his account to sell his music and artwork, but took it seriously when he started generating income and supporting him on campus.

“I first joined Twitter in 2014, but became active in 2019. At the time, I was just integrating. But over time, I realized how powerful it was and I decided to take it seriously,” Shanki revealed.

He also shared how he was active on all platforms until one day he shared an idea on all platforms (Facebook, Twitter and Instagram).

A few days later, he started seeing his tweet shared on other people’s WhatsApp statuses. He didn’t know it had gone viral.

“I saw my post doing the rounds online and decided to take to Twitter and check it out. I found the post had over 5,000 likes and many more shares. It had gone viral. So I decided to take it seriously.

From the time of publication, his audience grew from 1,500 subscribers to 10,000, then to 40,000 and it kept growing every day.

While at 40,000 followers, the 25-year-old opted to quit his 8-5 job at a local business and focus on social media, which was bringing him more income at the time. .

“I quit my 8 to 5 job which paid me Sh700 a day. I had 100,000 subscribers in April 2021 and that’s where I got serious contracts for up to a year. I could make ends meet,” he added.

Shanki advises young people interested in influencing to create unique online visibility. A trait that will make them stand out among the thousands of other influencers.

“Since I hit 100,000 subscribers, I got more jobs. I even forgot about my dreams of becoming a radio or TV host. My focus shifted entirely to influencing,” concludes -he.

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