How to develop a guest blogging strategy for SEO

Guest blogs have different use cases that can help businesses achieve their goals. The most common are increasing your brand awareness and building links.

It is so efficient that Neil Patel sees it as the heart of his digital business.

However, you can’t submit guest posts to any group of sites and expect results right away. To get the most out of guest blogging as an SEO tactic, start by developing your content marketing strategy and follow the process below.

To look for for gcustomer Posting Partists to Google

Whatever your niche, there are countless guest blogging opportunities. You just need to know where to look.

And what better place to look for opportunities than Google?

However, to find sites related to your industry, you should use the following search operators:

  • [topic] “write for us”
  • [topic] “guest article”
  • [topic] “Guest post”
  • [topic] “Guest blog”
  • [topic] inurl: contributor

Gather relevant sites that accept guest posts on a spreadsheet. List as many sites as possible.

Read the guidelines

Once you have your initial list of prospects, go through them one by one to check their guidelines.

Most websites that accept guest posts will state what they expect from guest contributions. If you want yours to be published on their site, it is essential that you follow the instructions carefully.

By reading their guidelines, you should know if the sites allow nofollow and dofollow sites.

But what’s the deal with nofollow and dofollow links? Aren’t they pretty much the same in terms of getting traffic to your website? Well, it depends on your goal for the link.

The purpose of guest blogging is to pass the link juice from their site to yours. The more authoritative the site, the more powerful its link.

Once it gets passed to your site via backlinks, you can improve your site’s organic search rankings. It’s basically link building 101.

This is why dofollow links are important in guest blogging. You must identify the sites that allow you to place Relevant dfollow links to your site in the body or signature.

If the site only allows nofollow links, it’s best to ignore it for now. Focus on websites that allow dofollow links and use them to link back to your site.

Determine site metrics

Let’s face it. Writing an awesome guest post takes a lot of work. If you want your time and effort to be rewarded, you need to figure out what actions will improve your site’s ranking.

Tools like URL Profiler or NetPeak Checker can help you check the authority of a website based on PR page, PR domain, Alexa rank, DMOZ, and social media mentions.

While SEO, in general, can be difficult to track, defining KPIs can help you determine whether or not your SEO efforts are working. All you need to understand are these 5 SEO factors.

Research the Site Ffirst of all Bbefore Mto have a Pitch

You always want maximum effect with minimum effort. So, before you send out your pitch, you might want to ask this important question: “Is this a blog worth contributing to?” “

While you’ve researched site metrics, they don’t tell the whole story.

Some websites are relatively new, which explains their low DA and DR. However, if you visit their sites, they regularly post great content and generate a lot of engagement.

Therefore, do your own research and see if the blog is really booming. If there are tons of valuable comments and the blog owner takes the time to acknowledge each one, you can be sure that your guest post will have an audience.

Also try to see if the site owner treats it like a business. You want to be part of a growing business enterprise and not just an author signature in a promotional tool.

Don’t skimp on quality

Whether you are writing for your own blog or for someone else’s, always remember that the quality of the content is important.

No matter how amazing your ideas are, writing shoddy, spammy content won’t communicate them well. If your guest post isn’t good enough to put on your website, you have no reason to ask others to put it on theirs.

So what types of blog posts should you write? Here are some ideas:

  • Inspirational Articles: messages that touch the heart and make people feel that anything is possible in the world.
  • Interview positions: posts also called roundups of experts.
  • Infographics from the crowd: highly shareable graphics resources.
  • Pillar posts: feature articles that help establish the authority and credibility of a blogger.

To build Rrelations Wwith the Site ohowners

Ultimately, guest posting is all about building relationships with other site owners.

Yes, it can help you get valuable links to your site, but the tactic leaves one foot in their door. You can then take this opportunity to conclude a collaboration with them.

Try to ask webmasters how you can add more value to their website. They might just allow a few dofollow links in your content.

Additionally, blogging awareness can help you get more traction on your content. If you build a trusting relationship with webmasters, they can help you promote your content on their promotional channels.

Conclusion

When developing a guest blogging strategy, the devil is in the details. Writing the content is the easy part. The challenge is to find the most authoritative sites for submitting your guest posts.

By following the process above, you can approach guest blogging in a deliberate way that benefits your SEO.

Posted on May 6, 2019

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