How social media transformed blogging
Social media is the most popular online activity today, with 22% of time spent online attributed to social networking sites.
We live in a social media driven world, so ignoring its potential to advance our jobs can be a dangerous oversight. Almost every aspect of our lives has been transformed by social media, including the way we work. Blogging, in particular, has been transformed in unprecedented ways from a part-time job to a full-time job.
A growing number of influencers are making millions from affiliate marketing, making blogging one of the most in-demand jobs today. This article will examine how social media has transformed blogging and what successful bloggers are doing to gain a competitive edge.
Blogging is now a full-time job
Blogs have always been labeled as “a potential side hustle” in the gig economy.
But the advent of social media has changed that narrative. Successful bloggers blog full time and devote all of their work to marketing and promoting content on social media.
In fact, blogging is more than a nine-to-five job: you’re constantly online, you have no holidays, and you need to strategize to maximize your social media reach and grow your business. The more social media accounts an influencer has, the higher their earning potential.
According to statistics from Admitad ConvertSocial, in 2021, bloggers who had more than four social media accounts earned ten times more than those who only had one account. At the same time, managing multiple accounts is difficult and time-consuming. This is why, since the beginning of 2020, the number of bloggers who develop more than one account has not exceeded 10% of the total number of bloggers.
Bloggers have unlimited earning potential
It’s easy to make an extra $500 to $2,000 blogging part-time. However, with enough traffic and full-time blogging, it is possible to earn a seven-figure income.
Many full-time bloggers make $200,000 a year and work around 20-40 hours a week posting content and promoting products on social media. And that’s just a small group. Top-earning bloggers and influencers, like Perez Hilton, rake in more than $20 million a year from blogging and social media advertising.
As a blogger, your blogging income increases as the number of advertisers you work with increases. According to statistics from Admitad ConvertSocial, in 2021, bloggers working with 2-5 advertisers earned three times more than bloggers working with a single advertiser.
Successful bloggers are niche specific
To make money in advertising, you need to become an expert in a niche, create content around it, and promote it on different social platforms.
After all, you are advertising, so you need to have a thorough understanding of the products you are promoting. Being a niche blogger not only positions you as an expert in a specific field, but also increases your earning potential.
Influencers with thousands of social media followers can branch out or work with multiple categories at once. Statistics indicate that in 2021, the earnings of influencers who opted for maximum diversification and worked with more than four categories doubled compared to 2020.
Bloggers can benefit from social analytics
Without analytics, bloggers and influencers would struggle to determine the impact of their marketing campaigns.
Successful bloggers are analytically savvy. They know that blogging is not just about posting pictures and posting content. They use analytics to analyze their audience, including their shopping preferences, demographics, and more.
Social media provides a wealth of analytics that allow bloggers and influencers to gauge the performance of their campaigns. From impressions and reach to referrals and conversions, you can get the most out of your advertising campaign with social media analytics.
Successful bloggers should also experiment with advertising content formats and presentation. Different content formats have different conversion rates on various social media platforms.
For example, video ads are popular on all social networks but are very effective on Facebook. Facebook users watch nearly three billion hours of video per day. Sandwiching ads between these videos can get you more clicks.
Influencers also monitor the entire sales funnel, view end-to-end analytics, and compare the stats they see on your social media channels with partner site stats.
Bloggers are now hiring teams
As mentioned, blogging is more than a nine-to-five job.
Being a full-time blogger isn’t easy. On a typical day, you may need to create new content for your website and social media, keep your audience engaged, and meet advertiser demands while keeping up with trends.
That said, bloggers also suffer from burnout. In fact, burnout is becoming a common problem among influencers. In 2017, for example, many Instagram influencers left the platform, saying they felt burnt out and discouraged.
To reduce burnout and maximize reach, bloggers hire teams to help them create and promote content. In most cases, a team can include:
- Manager – communicates with advertisers, negotiates contracts and resolves issues
- Advertising Specialist – selects platforms for advertising, performs analytics, promotes the blog in any way possible
- Designer – Takes care of the visual aspects of the brand, including the various social media accounts
- Content Manager – Develops content including guidelines and publishing schedules
- Photographer and Videographer – Produces great photos and videos to post on social media and websites. Also participates in content creation
Usually, influencers work solo at the beginning of their career, then make their first hire as their audience grows. Some bloggers outsource most of these services to save costs.
The rise of social media has created huge opportunities for bloggers and influencers to maximize their reach and revenue.
Bloggers who harness the power of social media in marketing are seeing a quantum harvest of revenue. If you want to up your blogging game, you’ll need to incorporate social media into your marketing toolkit. Successful bloggers are niche-specific, blog full-time, leverage analytics, and hire a team to help them market and promote content/products.