Guest Blogging done incorrectly – Business 2 Community
A very powerful plague is raging on the internet like wildfire these days; a plague of badly written rubbish distributed by “professional guest bloggers. Is this Guest Blogging done the wrong way, or is Guest Blogging done the right way?
While it’s easy to blame guest bloggers in this case, as an experienced guest blogger, I can tell you that the problem isn’t always the fault of the guest blogger. In fact, I can boldly say that the issue is mostly with the brand or website the guest blogger is working for – depending on who is in charge of your campaign, the issue could very well be with the SEO company involved – here’s why:
What is “poorly done guest blogging”?
1. Guest bloggers are paid at lower than standard rates: It probably costs between $50 and $200 to write quality content of around 500 words. Rates could be much higher depending on the writer involved and their work experience, but the reality is that you will rarely see a REAL professional writer creating a quality 500 word article for you for less than $50.
Now imagine that a guest blogger is paid $30 for write AND publish a “quality” guest post. How the hell do you expect this guest blogger to perform?
Most guest bloggers will happily work at this rate, but they try to catch up by increasing the number of articles they can post per hour and thereby doubling their income. What better way to do that than to write substandard content and send out mass emails to 40 different blogs? It is certainly an example of guest poorly done blog.
If you want quality, pay for it.
2. No Strict Guest Blogging Customer Policy on Content Quality: In the case where a website pays premium rates to publish guest posts, this problem can also arise if there are no strict quality content guidelines.
The people will still take the easy way out.
Don’t let your guest blogging get done the wrong way. Make sure you have a strict policy in place for your guest bloggers to ensure they post quality content that both contributes to the blogosphere and produces results. If you don’t know how to go about it, hire a professional to help you!
3. Not hiring someone with a proven track record is guest blogging poorly: There is nothing you can do when the problem starts with your hiring process. It’s not uncommon to see organizations and individuals posting guest blogging job openings on auction sites while telling auction editors that the person with the “best” price wins.
What does “best” price mean? In most cases, this is an attempt to get people to quote the lowest rates. A lot of things are wrong with this as the price has a lot to do with the quality.
When you hire someone based on price, you are hiring incorrectly, so your guest blogging will not do well.
When you hire someone based on perceived quality of work, you have someone with a proven track record. You can not be wrong !
MOREOVER This position (plus infographic) by Ann Smarty, super smart guest blogger and founder of MyBlogGuest.com – the #1 guest blogging platform – shares some tips on the right and wrong ways to guest blog. Check it out!
The Dangers of Using Low-Quality Guest Posts and Hires Poor Guest bloggers
Hiring “professional guest bloggers” who know nothing about what they are doing will not help your business. In fact, it’s the opposite; Although it may appear to benefit you in the short term, the long term result can be disastrous.
Here are some dangers of using poor quality guest posts:
1. It can damage your brand: When customers start to see as spun content promoting your brand on crappy websites, you can be sure that it will affect their opinion of your brand.
Since your goal in writing these guest posts is to get backlinks, you might think it doesn’t matter – but it does. Focus on quality and it will have a lasting impact!
2. It can damage your link profile: Google is getting smarter and low-quality guest posts are reduced. I’ve heard several stories of bloggers posting shitty guest posts on their sites and getting slapped by Google. When this happens, not only are you affected, but your links are removed. You are gradually damaging your link profile! This is a sure sign that guest blogging is not being done properly.
3. You’re wasting your money: If most of the links you build become useless or obsolete within months or even years, how do you benefit? You are essentially wasting your money!
How to approach guest blogging
While there are various reasons why people guest blog, there is no doubt that one of the main reasons they do so is to build backlinks.
Who wouldn’t want to do that when 31 guest posts could potentially lead to over 100,000 additional search engine visitors in a year?
Of course, contrary to what most people will have you believe, guest blogging for backlinks isn’t exactly a bad thing. It’s your approach that counts.
The best way to approach guest blogging is to focus on quality rather than quantity. That said, here are some tips that might help:
1. Quality always comes first: When it comes to the content and blogs you target, always go for quality blogs. There are probably hundreds of shitty blogs out there willing to accept your articles, but what benefit will your work have in the long run?
The right blog can be more powerful than 10 crappy blogs.
Good content is also of crucial importance. Search engines are getting smarter, and Google is constantly striving to ensure only quality content rules, no matter what outlet it appears on.
Also, something far more important that a lot of people don’t know is the lifetime value of your guest posts. If you are able to post a hundred shitty guest posts today, what will happen in the next 6 months when Google and other search engines get smarter and the value of your guest posts drastically increases. guests will be reduced?
Let the reverse happen and imagine what happens if you get 10 quality guest posts published on authoritative blogs. These links will only increase in value and replace the crappy content that is reduced. When this happens, you benefit!
2. Opt for thematic relevance: Depending on your niche, it can be very difficult to find blogs that talk about the exact same thing as yours. While these blogs may exist, getting a guest post published on them is another issue.
A great way to solve this problem is to opt for topic relevance. Look for quality but similar blogs and look for a way to link your content to their website and your product.
If I promote a Mac computer now, I can benefit from posting a quality guest post on a blog blog by writing a guest post titled “The Ultimate Guide to Using Mac to Run Your Blog“; you had the idea?
3. Don’t look for instant results: If you are marketing on a budget and want quick results, you better go for pay per click than guest blogging.
Guest blogging is not for everyone.
The best way to get results with guest blogging is to know that it takes time. You have to realize that it will probably take a few weeks or months to start seeing results from your guest blogging campaign.
The reason most companies hire professional bloggers invited to spam other blogs with so-called “guest posts” it’s because they want instant results. These guest bloggers are cheap so they can post a lot of guest posts.
Imagine spending $40 for a guest post versus $200 for a guest post? You can get five guest posts for the price of one. Unfortunately, the first option will give you quantity while the second will give you quality.
You don’t need quantity, you need quality!
Stop looking for instant results. As with any other form of link building, it takes time to see results from your guest blogging efforts. Be patient and wait!