Discover the key tips for guest blogging
Let’s put the bitter facts first so that as you chew or go down, things get sweeter. If you think you’ve been in business for more than 3 months and still haven’t managed to get 250 visitors to your blog per day, it’s time to consider a guest blog. Simply put, you should write for sites other than spending time alone, with the ultimate goal of attracting visitors to your site.
Suppose you start with a new blog about a new idea and start writing about it. Soon you will have over 100 posts, all full of awesome content. Now what? You have also managed to get likes and visitors with your referrals and friends on social media. But again, what now? Is that right? All of your friends and references may have liked or wanted to visit your page once as a sign of encouragement, but then again, they’re not really interested in what you’re writing about. And wait, they don’t even have to. Even if they do, the number of people actually visiting your blog will not increase and, in fact, will gradually decrease.
So here’s the catch. You will end up putting all of that effort into yourself and your group of friends who, out of solidarity, will always care to love your posts without even digging into it. It is not a business but simply a hobby that you pursue for non-monetary gain. But, if that’s not what you intended to do, you should consider blogging as a guest.
What is the guest blog?
The internet is huge and growing every day. It’s an ocean of websites trying to catch their share of the public sun and be known. Sadly, 90% of startups fail and experience a tragic end due to a lack of vision, funding, business model, and a clear strategy. Thus, the need for guest blogs becomes even more pronounced for a startup blog to become known. You can’t just keep writing for yourself indefinitely. Before going any further, let’s try to define it.
Guest blogging is a business strategy used by bloggers to increase traffic to their own blogs and websites. As a guest blogger, you blog for other blogs that are operating in your niche as guests. The trend of guest blogging has grown over the years and has become the most sought after strategy by marketers to get more traffic.
How to do guest posting?
Like every game, this one also has a rulebook which not only makes the game easier but also beneficial. Here are some of the most notable rules or tips that will guide you and help you get the most out of guest blogging.
Have a clear goal
You need to have a clear vision of why you are opting for guest blogging. Determining the goal will help you identify the right blogs to blog on for the post. Guest bloggers often have three goals in mind: branding their own blogs in the niche, getting the right traffic, and building backlinks to their website. It is possible and acceptable to aim for all three and even more, but if you are betting on the first two you will have to look for large blogs that have an established audience while if you are aiming for the third option then you can search for blogs that have strong root domain authority.
Find the best guest blogging sites
Once you have defined your main objective, you should now actively seek out the various opportunities that are present in the market. Remember to limit yourself to your own niche because only then will you get the right audience. A good blog option will have a solid and engaged following as well as a reasonable social media presence. Once you know the criteria, you should now be ready to do the much-needed Google research, social searches, in order to find the best platform for blogging. You can also search for bloggers who are very active in your niche and check where they have created guest blogs. Alternatively, you can even undertake a backlink analysis by your competition. This will help you know which sites they have guest blogged on.
Launch it well
It is a big step forward. There are a few considerations to keep in mind when contacting blogging for guest blogging. First and foremost, blog content is supreme and should be scrutinized. It will also tell you the audience they look like such as businesses, intellectuals, individuals, startups, etc. Then you should also see the profiles of other guest bloggers on the site to get an idea of the blog owner’s general preference when choosing a guest blogger. You may be able to find this information in the guest blogger’s biography on the blog itself.
Another key consideration is that blog posts generally perform better than others. Before you make your presentation, you can start commenting on their top performing and most recent posts. Again, this gives the much needed recognition from the blog owner, which is generally seen as a giant leap forward. Finally, the pitch should follow basic guest posting guidelines and make your pitches more personalized by including the name of the blog owner in the post. You can also include the name of your own blog in the pitch, as most blog owners only allow guest bloggers who own a blog themselves.
The benefits of guest blogging are obvious, but it’s not an easy entry into the world. You will have to try several options in order to enter the kingdom. Building relationships, making yourself known to the blog owner is essential. Once you’ve entered another essential consideration is the topic of the blog. Remember, it’s not about you or your passion when creating a guest blog, it’s about the preferences and audience of the blog owner you will be posting a guest post for. Ultimately, remove yourself from the equation as this will get you to a more focused topic. The idea of the topic will not lie in the popular keywords of the niche but rather in the most popular blog posts, or the most read articles. This will get you to the pain point that you should be addressing in your guest post.
Finally, it’s important to research and interact with comments on your blogs to make sure people read and care to leave a note. Even in terms of metrics, it’s a vital statistic that Google’s algorithm takes into account before ranking your pages. Remember that most comments are a means of expressing appreciation and building a relationship and therefore you should be able to maintain the tone of the comment in your response. Guest blogs are a great way to introduce yourself to a new audience in your niche to expand your reach. It takes extensive and streamlined research to write a guest blog to ensure that audiences find value in it and take the time to reach your own blog for more such information.
All of these points outlined above will help shape a great guest post. Try yours now and share your experiences.