Social media – Metalhey http://metalhey.com/ Tue, 11 Jan 2022 13:04:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://metalhey.com/wp-content/uploads/2021/11/metal-150x150.png Social media – Metalhey http://metalhey.com/ 32 32 Opinion: Social media is no longer just for scammers https://metalhey.com/opinion-social-media-is-no-longer-just-for-scammers/ Tue, 11 Jan 2022 06:11:00 +0000 https://metalhey.com/opinion-social-media-is-no-longer-just-for-scammers/ The World Wide Web, as we know it, has evolved at breakneck speed over the years. Yet it hit the mainstream only 25 years ago, and during that time it has already undergone multiple transformations. What is Web 3.0? The first era of the Internet, or Web 1.0, was when we accessed it through our […]]]>
The World Wide Web, as we know it, has evolved at breakneck speed over the years. Yet it hit the mainstream only 25 years ago, and during that time it has already undergone multiple transformations.

What is Web 3.0?


The first era of the Internet, or Web 1.0, was when we accessed it through our desktop browsers – laptops were a luxury, Wi-Fi was about to kick in, and mobile data was non-existent – and visits to portals like Yahoo and MSN. The Internet was in “Reading” mode and we had limited ability to interact with it.

The evolution of the web over the years.Business Insider India


This changed in 2005, the period of Web 2.0 when we could start to interact with the internet. Suddenly blogging, writing reviews on Yelp, and commenting on articles became a way of life. And Web 2.0 has seen the rise of an exciting new generation of ‘social’ businesses like Orkut, Facebook, Twitter, Insta – I call them Social 1.0 – as well as other platform companies such as Airbnb and Uber. Today we are at the heart of the evolution of Web 2.0 and many experts believe that it still has a long way to go.

So what is Web 3.0? Well, depending on who you ask and the time of day, you will get answers like Blockchain, Crypto, DeFi, dApps, DAO, NFT, etc. Basically, it’s an obsession with the themes of trustless computing, decentralization, and, in a very utopian way, deregulation. But was that really all?

I believe that behind these technological trends, Web 3.0 is really an assertion of greater control by the two important Internet stakeholders – creators and consumers – in terms of revenue across various social platforms and data privacy. And not so much on tech building blocks like NFT and blockchain – it’s more of a religious debate within the tech community, while the larger issue is how to return control to stakeholders.

So what happened in Social 1.0?


The main currency you earned in Social 1.0 was your social influence. It was measured in terms of likes, retweets and followers. And the monetization opportunities on the platform were limited. So, the creators focused on building great social influence and marketing their content or courses to their subscribers via links to other adjacent platforms like Gumroad. Over time, affiliate marketing also caught on and soon “influencers” started connecting brands with their followers, earning money for the promotion or earning a commission as a percentage of sales. All of this led to a scenario where influencers created ‘shrill’ and ‘clickbait’ content to get more followers, more clicks, and more revenue.

For us consumers, who were getting loads of content, it seemed like a good deal because it was free. Where was it? We quickly realized that we had paid for the services with our data! Our interests, social graphics, preferences weren’t private after all – they were sold to advertisers with the highest bid. Worse yet, Social 1.0 companies had no incentive to discourage fake news, trolling, bullying, and shame on their platform – it only meant more visits, more engagement, and therefore more opportunities to serve ads to users!

Social 2.0


Social 2.0 is a term I use for companies trying to change the status quo and put the interests of creators and consumers first. Their goal is to have a flexible and transparent business model for creators to win, with an emphasis on data privacy. These are businesses ready to hand control back to stakeholders, no matter whether the business is built on Web 2.0 or Web 3.0 technologies.

The torchbearer of this revolution is Patreon; it was born when its co-founder, Jack Conte, a musician, had an eye-opening: instead of spending his time, effort and $$ promoting music videos on YouTube (and earning a paltry $ 180s ‘he was lucky enough to get a million views), what if he just focused his energies on identifying his 18 superfans who would be willing to donate $ 10 each month to support him? This concept of micro-tipping has gained ground and there are now more than 250,000 creators on this platform! No wonder then that Patreon, in his last round of funding of $ 155 million, was valued at $ 4 billion.

Likewise, Substack is a Social 2.0 company (built on Web 1.0 technologies), which allows editors to launch email newsletters and earn through subscriptions. Today, some of the best writers make nearly $ 500,000 a year, and seasoned journalists have quit their precarious jobs with institutions like NYT and Buzzfeed to focus on writing on Substack.

Subscription is king


The subscription-based models of Social 2.0 companies like Patreon, Substack, Twitch and others allow creators to focus on building a stable annuity income and start seeing Social as a serious business with flows. predictable income. Kevin Kelly, a respected editor at Wired, predicted in 2008 that a creator only needs a thousand true fans to make a living. Today, the distributing power of the Internet and the proliferation of Social 2.0 businesses ensure that any creator can find their true fans across the world.

Most importantly, the focus on restricted release, instead of trying to build a base of millions of fans, gives creators more creative freedom – as long as there are 1,000 fans who see the value of their creations. and are ready to support them, they are free to create whatever they want and do not have to worry about conforming to popular tastes or the constraints of advertising and dopamine-based monetization models.

This freedom with regard to AI algorithms, which identify and promote the most “engaging” content is liberating. Creators have more control over content, how they want to price it, and in some cases, who ultimately owns the customer. For example, platforms like Substack allow the writer to take his mailing list with him, in case he decides to move his business to another platform.

Data confidentiality


The subscription-based model, where platforms take a% of the revenue, ensures that they don’t need to store user data and monetize it through ads, leading to better data privacy. Additionally, not having to rely on dopamine-based advertising models means platforms no longer have an incentive to promote sensationalism or fake news just to boost engagement on the platform, leading to a better user experience. overall.

Unbundling


One of the biggest impacts of Social 2.0 is the unbundling of Big-Tech – instead of users lumping together in a handful of Social 1.0 companies, creators and their fans are flocking to a plethora of platforms that offer their niche or community the best solution. From streaming games to Twitch, from writers to Substack and unbundling Facebook groups to paid communities on Slack and Discord channels, we’ll see Social 2.0 businesses proliferate in various shapes and forms that it might be difficult for us to do. to even recognize some of them. as “Social”.

Agitation vs value creation


So, we can see that Social 2.0 is going to create a class of creators who, instead of constantly worrying about having to grow their follower base, creating “clickbait” and “shrill” content, can now focus on creating. of meaningful content, which they and their fans appreciate and are building a solid business around it. Scrambling in front of a million fans will give way to creating value for a thousand true fans. And it’s going to fundamentally change the landscape of the creator economy.

SEE ALSO:

Facebook, Microsoft, and Others Look to $ 1,000 Billion “Metaverse” Opportunity, But It Contradicts Core Web 3.0 Philosophy

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In Africa, dictators cling to power through social media https://metalhey.com/in-africa-dictators-cling-to-power-through-social-media/ Mon, 10 Jan 2022 11:06:48 +0000 https://metalhey.com/in-africa-dictators-cling-to-power-through-social-media/ In early 2021, Facebook (Meta) disabled more than 20 accounts linked to the ruling National Resistance Movement (NRM) party of Ugandan President Yoweri Museveni. Soon after, Twitter also followed suit, shutting down 11% of some 3,500 accounts around the world that allegedly disseminated pro-government propaganda. Thus, in total, nearly 440 Ugandan social media accounts close […]]]>

In early 2021, Facebook (Meta) disabled more than 20 accounts linked to the ruling National Resistance Movement (NRM) party of Ugandan President Yoweri Museveni. Soon after, Twitter also followed suit, shutting down 11% of some 3,500 accounts around the world that allegedly disseminated pro-government propaganda. Thus, in total, nearly 440 Ugandan social media accounts close to the Ugandan government have so far been blocked by social media networks in the East African country.

Twitter and Facebook accuse the Ugandan government of using social media as a tool to manipulate public opinion, spread disinformation and intimidate the opposition. Facebook also said that as part of its strategy, the Information Ministry was using “fake and duplicate accounts” for propaganda purposes.

A new favorite tool used by autocratic rulers

When Facebook intervened, President Museveni’s press secretary Don Wanyama, whose Facebook and Instagram accounts were also suspended, accused Facebook of trying to influence Uganda’s 2021 elections: “Shame on foreign powers that think they can impose a puppet government on Uganda by disabling the online accounts of NRM supporters, ”Wanyama wrote on Twitter at the time. Twitter, however, said in a statement that “(i) in most cases accounts have been suspended for various violations of our platform manipulation and spam policies.”

According to an analysis by the Oxford Internet Institute, the spread of disinformation induced by political organizations on social media has increased sharply in recent years. The report states that in 2017 disinformation campaigns were carried out in 28 countries. Three years later, that figure had risen to 81 countries. “The spread of fake news is a real problem,” Ugandan human rights activist Nicholas Opiyo said in an DW interview. “This method is gaining ground in countries whose leaders are desperately struggling to maintain their image and reputation on social media.” According to Opiyo, this involves the use of bots and trolls, computer programs and paid users who use fake accounts to flood social media with messages favorable to the government.

Bans across Africa

In Tanzania, Uganda’s neighbor, Twitter took similar action, suppressing 268 accounts for spreading “malicious reports” directed against members and supporters of the Tanzanian human rights organization Fichua Tanzania and its founder. Meanwhile, similar reports are also surfacing in West Africa: In Nigeria, President Muhammadu Buhari “criticized #EndSARS activists in June and called for action against them. However, Twitter dropped the call, and in response, Buhari’s post the government banned Nigerians from accessing the micro-blogging site, ”said Franziska Ulm-Düsterhöft, Africa expert at Amnesty International in Germany. DW.

The #EndSARS movement was started by social media-savvy young Nigerians, who sought to pressure the government to abolish Nigeria’s controversial Special Anti-Robbery Squad (SARS) police unit. The campaign also called for better global governance in West Africa’s largest democracy.

Restrictions on social networks: “overreaction” of elites

Back in Uganda, the government in the capital Kampala also tried to make it harder for Ugandans to get independent information online by imposing mobile data taxes. The government is also not shy about temporarily shutting down social media, as it did in the run-up to the presidential election a year ago.

At the time, Ugandan Foreign Minister Sam Kutesa initially justified the move by saying that Facebook and Twitter had shut down government accounts, passing off the social media blackout as a retaliatory measure. However, after the January 16 election, Kutesa said the shutdown was “a necessary step to stop the biting language and incitement to violence.”

Ugandan political consultant and journalist Angelo Izama describes the move more as an “overreaction” rooted in deeply held patriarchal beliefs. Izama says that “(the) political leadership, especially here in sub-Saharan Africa, comes from a generation where society has been structured so that the child does not contradict the father.”

“If he did, he was punished. And that is the relationship between the state and the citizen,” said Izama. DW. But he says society is changing, he says, leaving these political elites in the dust. Young people in particular, he points out, are now able, thanks to the Internet, to react immediately to laws and prohibitions, and to make their views known about the performance of government or private institutions.

Social media monitoring

In 2021, social media shutdowns also took place in Burkina Faso, South Sudan, Senegal, Congo, Zambia, Chad, Ethiopia, Nigeria and Sudan. Again, the reasons were mostly political, with protests, elections and political unrest leading to information shutdowns across the continent with no end in sight: “It will take some time for those in power understand that young people today expect them to sit down and talk to them, “said political consultant Angelo Izama.” It will also take time for those in power to stop using surveillance and control as a means of countering criticism. “

Meanwhile, some governments go even further and directly target their citizens by exploiting their affinity with the Internet: “Spyware is bought by governments and installed specifically on smartphones,” said Ulm-Düsterhöft, an Amnesty expert. DW. “We documented this last year for Togo and Rwanda, for example. First, apps are downloaded via email attachments, then software installs and accesses microphones, cameras and social media.” Ulm-Düsterhöft warns users not to download unfamiliar apps, take a close look at questionable social media accounts, and contact app operators when in doubt.

Risks and Opportunities

According to a report released by the South African Institute of International Affairs, the shutdown of the internet and the arrest of government critics voicing their views on social media are signs that several governments in sub-Saharan Africa are becoming increasingly in addition autocratic. In Uganda, author Kakwenza Rukirabashaija posted comments critical of the government on social media, which led to his detention, during which he was allegedly tortured by security agents.

Human rights activist Opiyo says that with reports like these, it becomes clear that the earlier view of social media as “a liberating force for democracy” is fading: “(N) now we see the dangers associated with it, and how social media can be used to undermine democratic processes. Social media is becoming another tool of oppression. Opiyo believes this is why social media regulation is becoming necessary. But it also calls on users to act responsibly and remember that not everything on social media is true.

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Former Facebook election boss now questions impact of social media on politics https://metalhey.com/former-facebook-election-boss-now-questions-impact-of-social-media-on-politics/ Sun, 09 Jan 2022 16:52:22 +0000 https://metalhey.com/former-facebook-election-boss-now-questions-impact-of-social-media-on-politics/ Find out what clicks on FoxBusiness.com. Katie Harbath has joined Facebook over a decade ago as the first Republican employee of the company’s Washington, DC office, pushing members of Congress skeptical about the young social network’s virtues for healthy elections. Now she’s sending out a different message. After becoming Facebook’s public policy director for the […]]]>

Katie Harbath has joined Facebook over a decade ago as the first Republican employee of the company’s Washington, DC office, pushing members of Congress skeptical about the young social network’s virtues for healthy elections.

Now she’s sending out a different message. After becoming Facebook’s public policy director for the global elections, Harbath left the company last year and joined a group that now advises lawmakers in Washington and Europe on legislation calling for more safeguards around social media.

In her role at Facebook, now Meta Platforms Inc., Ms. Harbath had been the face of the company on many political issues and a liaison with governments and parties around the world. She says when she stepped down in March she came to believe that unless there was urgent intervention by governments and tech platforms, social media is likely to incubate future political violence like the one in the Capitol Riot. January 6, 2021.

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“I still think social media has done more good than harm in politics, but it’s close,” she said. “Maybe it’s 52-48 and trending south.”

In this illustrative photo, the Facebook logo is displayed on an iPhone screen on October 06, 2021 in Paris, France. (Photo illustration by Chesnot / Getty Images / Getty Images)

Ms Harbath, 41, is the former top Facebook executive who now works with the Integrity Institute, a nonprofit startup founded by former employees who had worked on identification and mitigation potential societal damage caused by the company’s products. The institute now advises lawmakers and think tanks around the world on these issues.

Ms Harbath, now also a member of several Washington electoral-focused think tanks, joins a growing number of former Facebook executives who have gone public with their criticisms of the company. She says she no longer thinks of her old company, including the CEO Mark Zuckerberg, is willing to tackle their fundamental problems in any way they see fit.

“I am disappointed with the leadership and I hate that I am disappointed with the leadership,” she said of the company.

Meta spokesperson Andy Stone said Ms. Harbath “has helped represent the company around the world. We thank her and wish her the best.”

Mark Zuckerberg

Facebook CEO Mark Zuckerberg

Ms Harbath says Meta is so engrossed in daily crises that she neglects more proactive planning and her efforts to craft a plan for the 2024 electoral threats have been rejected. Among other things, she says, if technology platforms, including Facebook, don’t better distinguish between news and paid political propaganda, agents will systematically erode the distinction.

Regarding the events of January 6, 2021, for example, Facebook and other social media platforms were widely used by those who challenged the election results and organized the rallies which culminated in violence. She said the company should do more to examine both whether it could have done more to prevent violence of the kind that erupted on January 6 and what role its platforms have played in making politics more virulent.

“While they’re right not to deserve the blame alone, there should be more soul-searching,” she said.

THE FACEBOOK PUSHBACK: CUT LEAKS, TURN POLICY, DON’T SAY SORRY

Mr Stone said Meta has invested heavily in her preparations for the 2020 election and continues to work on issues she has described as areas of concern.

Facebook’s policy team, led by Ms Harbath’s former boss Joel Kaplan, often did not accept changes pushed by internal researchers and staff members of the company’s integrity team responsible for assessing potential damage to users.

Documents reviewed by the Wall Street Journal show that integrity staff believed the policy team often placed business and political concerns above risk to users. Facebook said it has invested billions of dollars and hired tens of thousands of employees dedicated to preventing such damage.

Mark Zuckerberg

A protester holds an anti-vaccination sign as supporters of President Donald Trump rally to reopen California as the coronavirus pandemic continues to worsen on May 16, 2020 in Woodland Hills, Calif. (David McNew / Getty Images)

“Inside Facebook, Katie was the face of the people who told us ‘no’,” said Sahar Massachi, one of the founders of the Integrity Institute. Mrs. Harbath had been “the honorable opposition,” he said; he credits him with having brought his political sense and his connections to the new organization.

Ms Harbath praises Meta’s work on voter registration and political advertising transparency as groundbreaking, and says that as a consultant she hopes to help outside groups find other ways to make social media an element healthier politics.

“People know where to place a whistleblower and where to place a loyal company spokesperson,” says Nu Wexler, who worked in the policy communications team with Ms. Harbath and is now a partner at a corporate communications company. Washington, DC. “I don’t know they know where to put someone like Katie.”

Ms. Harbath grew up in a conservative Wisconsin family in a paper town and attended the University of Wisconsin with the intention of becoming a journalist.

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FB META PLATFORMS INC. 328.07 -3.72 -1.12%

After graduation, she landed a job with the Republican National Committee, where her limited blogging experience landed the 23-year-old in a role overseeing her digital campaign efforts.

Several years later, she joined Facebook, where she eventually oversaw a team of 60 employees who trained political parties in the best use of the platform and helped shape the company’s election policy. She says there was a working hypothesis across the company that greater use of Facebook would make governments more transparent and increase people’s ability to engage in public discourse.

FACEBOOK EMPLOYEES TRY TO DELETE CONSERVATIVE STORES, SHOW REPORT

Ms Harbath says her doubts about the premise arose in 2016, when the elections in the Philippines and the United States and the Brexit campaign in the United Kingdom were inundated with misinformation spread on Facebook.

After that, Ms. Harbath says, her role shifted from primarily trying to promote Facebook as a positive force to more often trying to prevent foreign governments, criminals, troll farms and other malicious actors from en abuse.

As public criticism of Facebook mounted, she said, executives focused heavily on what was called internally defense, shaping policies based in part on whether the company would face attacks. or to external criticism. She says her work has been consumed by “escalations” – an internal term for potential public relations crises and high-profile complaints.

“80% of my time was spent climbing,” she says.

CLICK HERE TO GET FOX BUSINESS ON THE MOVE

A restructuring in her department deprived her of much of her authority over electoral politics by 2020, she said, and the company rejected her proposal to refocus its work on preventing electoral threats. before 2024, when a number of major global elections are scheduled. On January 6, she watched the riot on Capitol Hill unfold on television.

“It was a key day in deciding to leave,” she said. “If I couldn’t have an impact internally, I had to go somewhere where I could actually do something.”

This article originally appeared in the Wall Street Journal

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African dictators use social media to cling to power | Africa | DW https://metalhey.com/african-dictators-use-social-media-to-cling-to-power-africa-dw/ Sun, 09 Jan 2022 15:16:50 +0000 https://metalhey.com/african-dictators-use-social-media-to-cling-to-power-africa-dw/ In early 2021, Facebook (Meta) disabled more than 20 accounts linked to the ruling National Resistance Movement (NRM) party of Ugandan President Yoweri Museveni. Soon after, Twitter also followed suit, shutting down 11% of the nearly 3,500 accounts around the world that allegedly disseminated pro-government propaganda. Thus, in total, nearly 440 Ugandan social media accounts […]]]>

In early 2021, Facebook (Meta) disabled more than 20 accounts linked to the ruling National Resistance Movement (NRM) party of Ugandan President Yoweri Museveni. Soon after, Twitter also followed suit, shutting down 11% of the nearly 3,500 accounts around the world that allegedly disseminated pro-government propaganda.

Thus, in total, nearly 440 Ugandan social media accounts close to the Ugandan government have so far been blocked by social media networks in the East African country.

Twitter and Facebook accuse the Ugandan government of using social media as a tool to manipulate public opinion, spread disinformation and intimidate the opposition. Facebook also said that as part of its strategy, the Information Ministry was using “fake and duplicate accounts” for propaganda purposes.

Some African governments reportedly spy on their citizens via social media

A new favorite tool used by autocratic rulers

When Facebook intervened, President Museveni’s press secretary Don Wanyama, whose Facebook and Instagram accounts were also suspended, accused Facebook of trying to influence Uganda’s 2021 elections:

“Shame on foreign powers who think they can impose a puppet government on Uganda by disabling the online accounts of NRM supporters,” Wanyama wrote on Twitter at the time. Twitter, however, said in a statement that “(i) in most cases accounts have been suspended for various violations of our platform manipulation and spam policies.”

According to an analysis by the Oxford Internet Institute, the spread of disinformation induced by political organizations on social media has increased sharply in recent years. The report states that in 2017 disinformation campaigns were carried out in 28 countries. Three years later, that figure had risen to 81 countries.

“The spread of fake news is a real problem,” Ugandan human rights activist Nicholas Opiyo said in an interview with DW. “This method is gaining ground in countries whose leaders are desperately struggling to maintain their image and reputation on social media.”

According to Opiyo, this involves the use of bots and trolls, computer programs and paid users who use fake accounts to flood social media with messages favorable to the government.

Bans across Africa

In Tanzania, Uganda’s neighbor, Twitter took similar action, suppressing 268 accounts for spreading “malicious reports” directed against members and supporters of the Tanzanian human rights organization Fichua Tanzania and its founder.

EndSars demonstration in Lagos

Nigeria has banned Twitter in the country following #EndSARS protests

Meanwhile, similar reports are also surfacing in West Africa: In Nigeria, President Muhammadu Buhari “criticized #EndSARS activists in June and called for action against them. However, Twitter dropped the call, and in response, Buhari’s post the government banned Nigerians from accessing the micro-blogging site, ”Franziska Ulm-Düsterhöft, Africa expert at Amnesty International in Germany, told DW.

The #EndSARS movement was started by social media-savvy young Nigerians, who sought to pressure the government to abolish Nigeria’s controversial Special Anti-Robbery Squad (SARS) police unit. The campaign also called for better global governance in West Africa’s largest democracy.

Restrictions on social networks: “overreaction” of elites

Back in Uganda, the government in the capital Kampala also tried to make it harder for Ugandans to get independent information online by imposing mobile data taxes. The government is also not shy about temporarily shutting down social media, as it did in the run-up to the presidential election a year ago.

At the time, Ugandan Foreign Minister Sam Kutesa initially justified the move by saying that Facebook and Twitter had shut down government accounts, passing off the social media blackout as a retaliatory measure. However, after the January 16 election, Kutesa said the shutdown was “a necessary step to stop the biting language and incitement to violence.”

Ugandan political consultant and journalist Angelo Izama describes the move more as an “overreaction” rooted in deeply held patriarchal beliefs. Izama says that “(the) political leadership, especially here in sub-Saharan Africa, comes from a generation where society has been structured so that the child does not contradict the father.”

“If it was, it was punished. And that’s the relationship between state and citizen,” Izama told DW.

But he says society is changing, he says, leaving these political elites in the dust. Young people in particular, he points out, are now able, thanks to the Internet, to react immediately to laws and prohibitions, and to make their views known about the performance of government or private institutions.

Nicolas opiyo

Ugandan human rights lawyer Nicholas Opiyo says many dictators use social media to manipulate the public

Social media monitoring

In 2021, social media shutdowns also took place in Burkina Faso, South Sudan, Senegal, Congo, Zambia, Chad, Ethiopia, Nigeria and Sudan. Again, the reasons were mostly political, with protests, elections and political unrest leading to information shutdowns across the continent with no end in sight:

“It will take some time for those in power to understand that young people today expect them to sit down and talk to them,” said political consultant Angelo Izama. “It will also take time for those in power to stop using surveillance and control as a means to counter criticism.”

Meanwhile, some governments are going even further and directly targeting their citizens by exploiting their affinity with the Internet: “Spyware is bought by governments and installed specifically on smartphones,” expert DW Ulm-Düsterhöft told Amnesty. “We documented this last year for Togo and Rwanda, for example. First, apps are downloaded via email attachments, then software installs and accesses microphones, cameras and social media.”

Rights activist Franziska Ulm-Düsterhöft

Human rights activist Franziska Ulm-Düsterhöft calls for caution when downloading unknown applications

Ulm-Düsterhöft warns users not to download unfamiliar apps, take a close look at questionable social media accounts, and contact app operators when in doubt.

Risks and Opportunities

According to a report released by the South African Institute of International Affairs, the shutdown of the internet and the arrest of government critics voicing their views on social media are signs that several governments in sub-Saharan Africa are becoming increasingly in addition autocratic.

In Uganda, author Kakwenza Rukirabashaija posted comments critical of the government on social media, which led to his detention, during which he was allegedly tortured by security agents.

Human rights activist Opiyo says that with reports like these, it becomes clear that the earlier view of social media as “a liberating force for democracy” is fading: “(N) now we see the dangers associated with it, and how social media can be used to undermine democratic processes. Social media is becoming another tool of oppression.

Opiyo believes this is why social media regulation is becoming necessary. But it also calls on users to act responsibly and remember that not everything on social media is true.

This article was translated from German by Chrispin Mwakideu

Edited by: Sertan Sanderson

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Social Media News, January 2022: Instagram, Twitter Topics & TikTok Live – Blogging Tips & Events for Content Creators Around the World https://metalhey.com/social-media-news-january-2022-instagram-twitter-topics-tiktok-live-blogging-tips-events-for-content-creators-around-the-world/ Fri, 07 Jan 2022 20:33:08 +0000 https://metalhey.com/social-media-news-january-2022-instagram-twitter-topics-tiktok-live-blogging-tips-events-for-content-creators-around-the-world/ A weekly roundup of social media updates. This is the first Social Climber of 2022! We’re back with the scoop on the latest social media updates from platforms you know and love (or need to know and love to hate.) This week we are going to deepen Twitter’s next topic bar feature, that if you’re […]]]>

A weekly roundup of social media updates.

This is the first Social Climber of 2022!

We’re back with the scoop on the latest social media updates from platforms you know and love (or need to know and love to hate.)

This week we are going to deepen Twitter’s next topic bar feature, that if you’re like me and can’t stop refreshing your Twitter feed, you’ll enjoy it 100%. We’ll also take a look at the introduction of TikTok’s live intros, an effort to drive engagement and viewers to user lives, and Instagram’s new embeddable profile previews. Let’s get into it.

Twitter column bar: what is it and how does it work?

Excellent questions. Twitter’s new topic bar marks a new effort by the platform to improve the discovery of tweets in the app. On your main feed, trending topics will appear in bubble tabs (for example: election results, cryptocurrency, emmys of the day, etc.) These tabs will be immediately linked to the latest tweets and conversations on the topic of your choice. , leading you directly to Twitter action and the heart of all speech.

The topics you see in your topic bar will correspond to Tweets and users you’ve recently interacted with or searched for in the past, much like TikTok’s FYP or Instagram’s crawl page. It’s a win-win – you get more content that interests you, and tweets on the topic you’ve selected get more attention.

Presentation… TikTok Live Stream Intros

It’s a small addition, but it’s a significant addition.

If you’ve ever joined a Live on TikTok smack dab in the middle of someone’s sentence, or noticed that the user who went live has to stop every few minutes to explain to users asking questions in the comments what their live is about, you will certainly appreciate this new feature.

TikTok now allows users to write a short blurb to accompany their live broadcasts. What users do with this blurb is entirely up to them. Whether it’s a quick recap of what they’ll be discussing, their Venmo grip, or the release date of their upcoming single Spotify, these intros will take the pressure off the host to keep all of their viewers up to date without having to repeat what they said three minutes ago. Yay for the quick fixes!

Embed your IG profile preview anywhere.

Huge news for content creators or anyone looking to show off their grid when and where they can. Instagram now allows users to embed a preview of their Instagram profile – not just a single post – into a webpage, post functionality and beyond. Find out below… and don’t forget to follow up with us, just in case you haven’t already (wink).

View this profile on Instagram

BlogHer (@blogher) • Instagram photos and videos

Subscribe to the BlogHer newsletter for more tactical tips, exclusive content, and timely event updates.

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Man no longer employed by Petersburg police after social media investigation https://metalhey.com/man-no-longer-employed-by-petersburg-police-after-social-media-investigation/ Fri, 07 Jan 2022 07:30:00 +0000 https://metalhey.com/man-no-longer-employed-by-petersburg-police-after-social-media-investigation/ A man from Petersburg is no longer employed by the Petersburg Police Department following an investigation into fascist rhetoric posted on a social media page. The situation has been investigated, Petersburg Police Department chief James Kerr said in an email, but he could not comment further because Petersburg district policy is not to comment on […]]]>

A man from Petersburg is no longer employed by the Petersburg Police Department following an investigation into fascist rhetoric posted on a social media page.

The situation has been investigated, Petersburg Police Department chief James Kerr said in an email, but he could not comment further because Petersburg district policy is not to comment on personnel matters.

The post was made by an account under the name JDPickle which listed the account’s employer as the Petersburg Police Department. The post included a photo of a child with face paint resembling dictator Adolf Hitler’s mustache appearing to be performing a Nazi salute. The message included the following comment: “I just showed this to my son. He said it would be his dream come true. They must be raised richly.

The Third Reich was the Nazi designation for the fascist regime that ruled Germany from 1933 to 1945.

This screenshot, taken from a public social media page, shows comments made by someone identified on their profile as a member of the Petersburg Police Department, which is investigating the comment. (Screenshot)

According to documents obtained by the Empire, the Petersburg Police Department employed an officer named Johnny Duane Pickle until December. Pickle was with the department until last month, listed as being on probation, but is no longer employed by the department, Kerr said in an email.

While profile details are now set as private, comments have not been removed from a public Facebook page. Other posts from other members of the group on the page included comments praising Ted Kaczynski, also known as Unabomber, decrying Hanukkah and calling Alaska “the new white homeland.”

Depending on departmental policies, failure to follow social media or blogging guidelines may result in disciplinary action up to and including termination.

A message sent to the profile was not answered.

• Contact reporter Michael S. Lockett at (757) 621-1197 or mlockett@juneauempire.com.


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InterFace Panel names what’s hot for social media marketing in the student housing industry https://metalhey.com/interface-panel-names-whats-hot-for-social-media-marketing-in-the-student-housing-industry/ Thu, 06 Jan 2022 12:45:30 +0000 https://metalhey.com/interface-panel-names-whats-hot-for-social-media-marketing-in-the-student-housing-industry/ Panelists included, left to right: Matt Pavlick, President of GRO Marketing; Michael Newton, CEO of Swarm; Leslie Cole-Gallant, vice president of strategic initiatives at The Pivotal Cos .; and Alison Slager, national business development manager for LeaseLabs by RealPage. DALLAS – It’s no surprise that digital marketing – and primarily social media marketing – is […]]]>

Panelists included, left to right: Matt Pavlick, President of GRO Marketing; Michael Newton, CEO of Swarm; Leslie Cole-Gallant, vice president of strategic initiatives at The Pivotal Cos .; and Alison Slager, national business development manager for LeaseLabs by RealPage.

DALLAS – It’s no surprise that digital marketing – and primarily social media marketing – is one of the best ways to reach new potential tenants in student housing. Students spend much of their free time browsing a variety of social media platforms, from TikTok to Instagram.

And while the focus has been on digital marketing in the industry for some time, the COVID-19 pandemic has placed even more emphasis on the space by eliminating opportunities for traditional marketing methods such as events and in-person tours.

In December, a panel of marketers discussed what’s hot and what’s not for social media marketing at InterFace Conference Group’s third annual LeaseCon / TurnCon in Dallas.

According to a 2021 survey noted by panel moderator Alison Slager, national business development manager for LeaseLabs by RealPage, 79% of marketers used paid ads on social media platforms. With marketing budgets tightening, knowing what resonates with students today is important to ensure that all marketing dollars are well spent.

Instagram

Panelists agreed that the most dominant social media marketing platform currently is Instagram, particularly with its recent addition of Reels, a tool that allows users to post short videos.

“Instagram will likely be the most dominant platform for the foreseeable future, so it’s important for owners and operators to understand how the platform is evolving while formulating their marketing strategy,” said Michael Newton, CEO of Swarm.

Instagram is planning several changes over the next year, including a transition in the way the platform displays content. “There is a huge change coming where the business goes back to a chronological flow,” Newton said. “It turns your marketing strategy upside down if you work with Instagram now, and it will be the biggest marketing shift for the next rental year. “

As it is, the platform uses an algorithm that is written to delete your posts unless you pay money, according to Newton. With a chronological timeline, the best way to get noticed will be to post as much as possible – three to five times a day in order to really create impressions. “This return to a chronological flow is going to allow companies to hurry up and get their names known with huge reach just by getting down to business,” he said.

Another recent change is that Instagram will now allow any user to post a link in their story, whereas in previous years links could only be included if you had more than 10,000 followers. Matt Pavlick, president of GRO Marketing, recently used this tool during the launch of the company’s new website and was able to garner 380 website visits in a short period of time.

“Obviously if any of your properties are posting something, you need to include links,” Pavlick said. Instagram has also rolled out a tool where you can collaborate with another account for posts. If your property has 3,000 followers and an influencer has 5,000 followers, the potential reach is 8,000 followers for a collaborative post, you can therefore more than double your views.Both are free, attention-grabbing tools.

TIC Tac

TikTok, a social media platform where viewers can watch short personal videos, was seen by the panel as the most promising marketing platform.

“It’s really changed the way we consume content, especially for Gen Z,” Newton noted. “That doesn’t necessarily mean you have to create TikToks on your property, but quick, short videos are how students want to consume your content. Anything that is too long or takes some effort will hurt you.

During the social media post, Leslie Cole-Gallant, vice president of strategic initiatives at The Pivotal Cos., Noted that transparency, creating a real connection and having a face behind your brand are the most important considerations.

“Let residents and potential future residents know that you are their resource and that they can really connect with you when they walk into the rental office,” she said. “If residents have seen members of your rental office in funny TikTok videos, they will immediately rush to those people because they know them and have a connection made. Rental and marketing efforts must be linked.

Newton agreed, noting that personalization of content has a huge impact when looking to connect with the current generation of college students through social media. “There is a strategy that we have deployed in almost every property that we have worked with that was willing to try it and 100 percent of the time it works great,” he said.

“If you’re doing some sort of organic outbound marketing on social media where you find students and send them direct messages, try asking one of your team members who has a cheerful, outgoing personality to send a video. 10 seconds instead of mentioning his name, “Newton continued.

“For example, ‘Hi Ashley, I saw you were a student at UTK. We’re having a pool party. You should come by. This is how Gen Z wants to communicate. When we sent this kind of message , it is very rarely seen and ignored, it is often either loved or sometimes the students respond with a video message, and then it is a very warm and organic contact.

And while the marketing conversation often focuses on digital, GRO’s Pavlick noted that he anticipates the incorporation of in-person events will be very successful for this upcoming rental season.

“People are absolutely tired of Zoom calls and still appreciate the personal touch,” he said. “I believe the in-person events will work for next fall. In a sea where everyone is scratching and clinging to get your buying attention and consideration, reaching out personally, such as through a video or an in-person event, is going to stand out from the crowd. .

Katie sloan

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Romelu Lukaku may further enrage Chelsea fans with his social media activities https://metalhey.com/romelu-lukaku-may-further-enrage-chelsea-fans-with-his-social-media-activities/ Mon, 03 Jan 2022 05:45:00 +0000 https://metalhey.com/romelu-lukaku-may-further-enrage-chelsea-fans-with-his-social-media-activities/ Lukaku gave an explosive interview to Italian media in which he revealed his dissatisfaction with life at Chelsea since a record-breaking transfer from Inter Milan this summer. Video upload Video unavailable The video will play automatically soon8to cancel Play now Thomas Tuchel reacts to the interview with Romelu Lukaku Romelu Lukaku has risked further enraging […]]]>

Lukaku gave an explosive interview to Italian media in which he revealed his dissatisfaction with life at Chelsea since a record-breaking transfer from Inter Milan this summer.

Video upload

Video unavailable

Thomas Tuchel reacts to the interview with Romelu Lukaku

Romelu Lukaku has risked further enraging Chelsea fans with his social media activity following an explosive interview in which he revealed his unhappiness with life at Stamford Bridge.

The Belgian forward returned to the Blues in the summer transfer window for a record club fee, having won the Serie A title while playing for Inter Milan.

His return to Chelsea, however, was not as successful as expected, with the 28-year-old suffering from injury and a Covid-19 bout which limited his impact for Thomas Tuchel’s men.

Following his return from an ankle injury that ruled him out of six games in all competitions, Tuchel tried to get him back into action, with Lukaku starting four straight games on the bench.

HAVE YOUR WORD TO SAY! Should Thomas Tuchel bring Romelu Lukaku back to Chelsea squad? Comments below.






Romelu Lukaku risked further irritating Chelsea fans with his social media actions

But the strategy didn’t appeal to the forward, who has shared his feelings about events since returning to Chelsea in an explosive interview with Sky Sports Italia.

“After two years in Italy, where I worked so hard at Inter with the fitness staff and the nutritionist, I feel better than ever,” said Lukaku.

“However, I’m not happy with the situation at Chelsea, that’s to be expected. I think the coach chose to play a different system.

“I just have to not give up, keep working and be professional. I am not happy with the situation, but I am a hard worker and I must not give up.

Blues and Tuchel fans were infuriated by this interview, with Lukaku later being taken out of the squad for Chelsea’s crucial Premier League clash with Liverpool on Sunday.

But Lukaku seems to risk making matters worse with his actions on social media.

First, despite updating his Facebook profile photo and header since returning to Chelsea, his bio simply reads ‘Inter Milan’.

Lukaku has regularly updated his supporters via the social media site, with his last post being published on Thursday 30 December, following the draw against Brighton.






Lukaku’s Facebook page still has his biography reading Inter Milan

This post saw him caption four frames of the game with “Not the way the year is ending but we’re spending”.

Despite these regular updates, Lukaku still has not changed his biography from the name of his former club.

Eagle-eyed fans have also noticed that his Twitter account has been deleted, with those searching for the Belgian’s official profile being greeted with a message saying “this account does not exist”.

It was later claimed that Lukaku’s account was deleted weeks ago, with the attacker also disabling all comments on his Instagram profile.

Lukaku is set for confrontation talks with Tuchel earlier this week, with Tuchel insisting that there is a path back for Lukaku from his current exile.

“He is our player, he will remain our player, we will always protect our player,” said the Chelsea boss after the draw with Liverpool.

“First, we have to assess the situations, not listen to the media or the pressure, understand what he said and why he said it. Then we will make the decision if it is good to go on Wednesday.

“I can’t tell you right now because we need to talk and understand more about the situation and keep going. Once the situation is clear, he will remain our player and protect our player.

Read more

Read more

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Pinterest is my best social media stock right now https://metalhey.com/pinterest-is-my-best-social-media-stock-right-now/ Sun, 02 Jan 2022 20:29:18 +0000 https://metalhey.com/pinterest-is-my-best-social-media-stock-right-now/ Ssocial media stocks are benefiting from ad spending that is increasingly turning to digital channels. Pinterest (NYSE: PINS) claims hundreds of millions of monthly visitors to its platform, and marketers are willing to pay for their attention. In this segment of “The Five” recorded on December 14, Connor Allen, Fool.com contributor, explains why Pinterest is […]]]>

Ssocial media stocks are benefiting from ad spending that is increasingly turning to digital channels. Pinterest (NYSE: PINS) claims hundreds of millions of monthly visitors to its platform, and marketers are willing to pay for their attention. In this segment of “The Five” recorded on December 14, Connor Allen, Fool.com contributor, explains why Pinterest is his favorite social media.

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Connor Allen: I also have a choice of digital advertising on Pinterest. But it’s also a social media choice because Pinterest is a form of social media and digital advertising. Pinterest is a business that is basically your one stop shop for creative ideas. If you buy a house, if you expand your house, you walk into an apartment and you wonder how to decorate or what you should add to it. Where does everyone go, everyone goes on Pinterest and there’s really nothing else that looks like Pinterest. They are only there for what they do exactly.

They make money, not from their users, but they collect data. They target users with advertisers. They collect money from digital advertisers who try to reach all the users they have. They have a very good brand. Like I said earlier, there really isn’t anyone else doing what they’re doing. They also experienced fairly strong growth in the number of users until the last quarters. The past two quarters haven’t looked very good for Pinterest when it comes to user growth. Much of that was probably a demand that has been pushed through the pandemic over the past few years.

It’s crazy to even say the pandemic has been around for a few years now because I guess it almost is. But some of the growth opportunities they have are partnering with Shopify (NASDAQ: SHOP). We have yet to see the effects of what this partnership will be. I can’t wait to see what that might mean in the future. But another growth opportunity for them is their international space in which they worked. Most of their users are international. Yet the income they collect is when they are national. Home users, they collect around four dollars per user, its average income per user, ARPU.

Then, international users, they collect around a quarter per international user. This data is a bit older and may have changed in the last quarter, don’t know. But if they can increase the monetization, even if they are growing slower like they’ve been doing in the last few quarters, but they can increase the monetization of international users, I think that could be a pretty exciting stock. for the future of social media and digital. The advertisement. It’s my choice.

Connor Allen is the owner of Pinterest. Parkev Tatevosian has no position in the mentioned stocks. The Motley Fool owns and recommends Pinterest. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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Social Media Market (2022-2028) – Key Market Trends and Drivers – Crediblemarkets.com – Industrial Computing https://metalhey.com/social-media-market-2022-2028-key-market-trends-and-drivers-crediblemarkets-com-industrial-computing/ Sun, 02 Jan 2022 11:55:17 +0000 https://metalhey.com/social-media-market-2022-2028-key-market-trends-and-drivers-crediblemarkets-com-industrial-computing/ The most recent Statistical Survey Report on the Social Media Market involves a comprehensive assessment of the social media industry, featuring the variables that will affect the company’s revenue stream during the events assessed. In addition, it gives an expressive framework of the possibilities open in the sub-promotions close to the measures to take advantage […]]]>

The most recent Statistical Survey Report on the Social Media Market involves a comprehensive assessment of the social media industry, featuring the variables that will affect the company’s revenue stream during the events assessed. In addition, it gives an expressive framework of the possibilities open in the sub-promotions close to the measures to take advantage of something almost identical.

The analyst presents a detailed picture of the market through the study, synthesis and summation of data from multiple sources by analysis of key parameters. Our Social Media Market report covers the following areas:

  • Social media market sizing
  • Social Media Market Forecast
  • Industry Analysis of Social Media Market

Competitive analysis:

The Social Media Market report includes information on product launches, sustainability, and outlook for key vendors including: (WebiMax, Televerde, Big Leap, MDC Partners, Disruptive Advertising, ReachLocal, Boostability, Thanx Media, NewmanPR)

Request sample with full table of contents and figures and graphics @ https://crediblemarkets.com/sample-request/social-media-market-388886?utm_source=Sneha&utm_medium=SatPR

The report includes Competitive Analysis, a proprietary tool to analyze and assess the position of companies based on their Industry Position Score and Market Performance Score. The tool uses various factors to categorize players into four categories. Some of these factors considered for the analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc.

Market segmentation

The social media market is split by type and by application for the period 2021-2028, the growth between segments provides accurate tricks and sales forecast by type and by application in terms of volume and value. This analysis can help you grow your business by targeting qualified niche markets.

By types

an online service
Offline service

By applications

Individual
Business
Others

Regional Analysis Of Global Social Media Market

All the regional segmentation has been studied on the basis of recent and future trends, and the market is forecast throughout the forecast period. The countries covered in the regional analysis of the Global Social Media Market report are North America United States, Canada and Mexico, Germany, France, United Kingdom, Russia, Italy, Spain, Turkey, the Netherlands, Switzerland, Belgium and the rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea , Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Saudi Arabia, United Arab Emirates, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) being part of the Middle East and Africa (MEA), and Argentina, Brazil and the rest of South America being part of South America.

Direct purchase this market research report now @ https://crediblemarkets.com/reports/purchase/social-media-market-388886?license_type=single_user;utm_source=Sneha&utm_medium=SatPR

Main points covered by the table of contents:

To present: Besides a comprehensive overview of the global social media market, this segment provides report outline to give insight into the nature and substance of the review study.

Analysis of the main players’ strategies: Market players can use this analysis to gain competitive advantage over their competitors in the social media market.

Study on the main market trends: This part of the report offers a more meaningful assessment of recent and future examples of the market.

Market Forecast: Buyers of the report will tackle accurate and approved valuations of all market sizes in terms of value and volume. The report further gives usage, creation, offerings, and different conjectures for the Social Media market.

Analysis of local growth: All critical regions and countries have been covered in the report. Neighborhood review will help uplift actors to exploit rejected common business areas, prepare express philosophies for target regions, and consider improving each regional market.

Segment analysis: The report gives precise and solid guesses about the share of the pie of significant portions of the Social Media market. Market members can use this review to pinpoint key interests in key development pockets of the market.

Do you have a specific question or requirement? Ask Our Industry Expert @ https://crediblemarkets.com/enquire-request/social-media-market-388886?utm_source=Sneha&utm_medium=SatPR

Key questions answered in the report:

  • What will be the pace of market development of the social media market?
  • What are the key factors driving the global social media market?
  • Who are the main manufacturers in the market?
  • What are the market openings, the market risks and the main lines of the market?
  • What are the sales, revenue, and price analysis of major manufacturers of the Social Media market?
  • Who are the distributors, traders and resellers of the Social Networks market?
  • What are the social media market opportunities and threats facing the providers of the global social media industries?
  • What is Offerings, Revenue, and Value Review by Types and Uses in the Market?
  • What is the Review of Transactions, Revenue and Value by Business Line?

About Us

Credible Markets is a new era market research company with a firm grip on the pulse of global markets. Credible Markets has become a reliable source for the market research needs of companies in a rapid period of time. We have worked with leading market information publishers and our reporting pool coverage spans all key industry verticals and thousands of micro markets. The massive repository allows our clients to choose from recently published reports from a range of publishers who also provide in-depth regional and national analysis. Plus, pre-booked research reports are some of our best deals.

The collection of market information reports is regularly updated to provide visitors with easy access to the most recent market information. We provide round-the-clock support to help you reuse search parameters and thus benefit from a full range of reserved reports. After all, it’s all about helping you make an informed strategic decision about purchasing the right report that meets all of your market research demands.

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