Blogging strategy – Metalhey http://metalhey.com/ Wed, 01 Dec 2021 10:33:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://metalhey.com/wp-content/uploads/2021/11/metal-150x150.png Blogging strategy – Metalhey http://metalhey.com/ 32 32 Boost Your Social Media & Blogging Strategy With These Expert Tips https://metalhey.com/boost-your-social-media-blogging-strategy-with-these-expert-tips/ Sat, 27 Nov 2021 11:00:00 +0000 https://metalhey.com/boost-your-social-media-blogging-strategy-with-these-expert-tips/ Social networks and blogs are two powerful options for communicating with customers. Chances are, your business is already using one or both of these strategies. But stepping up your efforts can help you stand out. Read these tips from members of the online small business community on how to get the most out of your […]]]>

Social networks and blogs are two powerful options for communicating with customers. Chances are, your business is already using one or both of these strategies. But stepping up your efforts can help you stand out. Read these tips from members of the online small business community on how to get the most out of your blogging and social media strategy.



Save time with these social media inbox tools

Managing all of your communications on social media platforms can be time consuming. Fortunately, there are inbox tools available to combine these messages and save you time. Check out a full list in this article on Adam Connell’s Blog Assistant.

Reuse audio and video content for social media

Audio and video content can be an effective way to reach customers. And social media is an effective way to share these messages. So how can you reuse content that was originally created for other platforms? Fay Lora explains in this post from Social Media Revolver.

Using social media as a customer service tool

Social media isn’t just about delivering marketing messages. It is simply a way of communicating with customers. So you can easily answer questions and address other customer service concerns. Find out how in this article on Christian Zilles’ social networks.

Generate leads with social networks

Social media can also be an effective sales tool. Specifically, many businesses generate leads by connecting with their target audience on these platforms. Read how to achieve this goal in this BizEpic post from Ivan Widjaya.

Promote your blog for free on social media

Social media and blogging often go hand in hand, as they can each effectively promote the other. In this Mostly Blogging article, Janice Wald offers tips for promoting your blog on social media.

Contact bloggers

Whether you run a blog, a local business, or a social media empire, mentions on other blogs can help you market. But first you need to foster those relationships. Erik Emanuelli explores the concept here. And the members of BizSugar discussed the idea further.

Create and schedule Instagram posts with Canva

Instagram is one of the most powerful social platforms for business. But it can be difficult to deal with if you’re not constantly on a mobile device. Fortunately, there is a way to manage your content right from Canva, as Ileane Smith details here.

Stay up to date with social media predictions

Social networks are constantly evolving. So you need to stay on top of the changes if you want to get the most out of these platforms. Experts often share predictions based on observations and the current state of various platforms. Andrew Hutchinson of Social Media Today shares 26 predictions for 2022 in this article.

Start a blog this year

Some business owners think blogging is only effective if you’ve been doing it for a while. But it’s not too late to start with this tactic if you haven’t already. Read this Lion Blogger article by Atanu Das to learn more about why you should start a blog in 2021.

Consider These Social Media Alternatives

Social networks are a powerful business tool. But that’s not the only way to promote your brand. Elijah Shoesmith offers a few alternatives in this Inspire to Thrive article. And the members of BizSugar have shared their own thoughts here.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: sbtips@gmail.com.


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How to Create a Blogging Strategy for an SEO Law Firm https://metalhey.com/how-to-create-a-blogging-strategy-for-an-seo-law-firm/ Sat, 08 May 2021 07:00:00 +0000 https://metalhey.com/how-to-create-a-blogging-strategy-for-an-seo-law-firm/ Legal content gets a bad rap for being dry, boring, and full of “legal.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO. As one of the primary marketing methods for lawyers, SEO requires law firms to regularly post engaging and SEO friendly content. But […]]]>

Legal content gets a bad rap for being dry, boring, and full of “legal.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.

As one of the primary marketing methods for lawyers, SEO requires law firms to regularly post engaging and SEO friendly content. But thinking about these topics – and actually writing content that is optimized for Google – can be easier said than done.

The good news is that creating a blogging strategy for a law firm is made easier once you know what keywords to target and what best practices to follow to optimize your content for search engines.

Read on for a step-by-step guide on how to create your winning blogging strategy.

1. Identify SEO keywords for your blog

Before writing any content for your law firm’s blog, you will need to determine which keywords are worth targeting and how those translate into engaging blog topics.

The reason is that it won’t be a good use of your time to write content that doesn’t attract organic traffic (unless you also have a social media strategy) or that targets too many keywords. competitive for your site.

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Find keywords specific to a niche and a geographic area

Your goal should be to find high search volume and low competition keywords to start with, so that you have the best chance of ranking for those keywords and gaining SEO traction over time. .

These keywords should relate to both the services offered by your law firm and the audience you are trying to reach.

For example, if you are a family lawyer in Boise, some keywords to target in your web page content might include:

  • [family law attorney boise]
  • [family law boise idaho]
  • [divorce attorney boise]

At the same time, you will want to identify long tail best suited keywords as blog post topics, such as:

  • [how does divorce mediation work]
  • [how to get a divorce in boise idaho]
  • [how to prepare for child support mediation]

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Think about keywords that might attract potential clients to your law firm. If you are serving a specific geographic area, you should also identify geo-specific keywords.

You can use SEO keyword research tools like SEMrush.com or Ahrefs.com to:

  • Search for keywords.
  • Compare the search volume and the level of competition.
  • Find related keywords.
  • Find out which keywords your competitors are ranking for.

2. Plan your law firm blog content

It’s easy to leave your law firm’s blogging strategy on the back burner, so it can be helpful to create a content calendar to make sure you’re posting new content consistently.

Using an organizing tool like Google Sheets or a project management tool like Asana, you can plan your blog posts based on the keywords you want to target.

Some details you might want to include in your blogging calendar include:

  • Focus keyword.
  • Secondary / associated keyword (s).
  • Title of the blog post.
  • Number of words proposed.
  • Publication date.
  • Description of the blog post.

Having a calendar will not only help you stay consistent with your law firm’s blog, but it will also help you organize the details of individual blog posts in case you decide to outsource SEO content writing.

3. Write engaging headlines

When it comes time to write your blog content, you must first translate your target keyword into a compelling post title or title. This is where you need to consider what the user intends to find when they search for that keyword.

Are they looking for a practical guide? A critical style article? A service page?

Make sure your content is what you actually expect from users.

It can help you do a quick Google search for your target keyword to see which pages are already ranking. If, for example, most of the pages are step-by-step guides, you might consider writing a step-by-step guide yourself.

Once you’ve determined the direction of the post, use your target keyword in the title while including the language that will get users to click.

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Here are some examples of keywords [How does divorce mediation work]:

  • How Does Divorce Mediation Work? – 5-step process
  • Navigating Divorce: How Does Divorce Mediation Work?
  • How Does Divorce Mediation Work? – Advice from lawyers specializing in divorce

It’s recommended that you use the exact keyword in your title, but if it’s difficult to do, you can refine it a bit to make it meaningful to the reader.

Then use compelling language that will grab users’ attention in search results.

4. Cover niche topics

Again, the purpose of having a blogging strategy for a law firm is to generate traffic and attract potential clients to your law firm. This means that you will need to focus on topics that are relevant to your audience, niche, and geographic location (if applicable).

You might want to ask your existing customers, former customers, or social media followers what topics they are most interested in.

You can also spy on your competition to see what topics they are writing about.

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Just because there is a search volume behind a keyword doesn’t mean it is a perfect fit for your site. Think about how a given topic fits into your overall marketing strategy and whether it will work to attract your target audience to you.

5. Follow on-page SEO best practices

When it comes to optimizing your content for search engines, there are a few best on-page SEO practices that you can follow.

While you don’t need to be an SEO professional yourself, it may be a good idea to work with a consultant or agency if you’re having difficulty implementing SEO.

These on-page SEO best practices include:

  • Include your target keyword in the post title.
  • Addition of an H1 section and H2 sections to structure your article.
  • Including internal links to other pages on your website.
  • Reference your keyword focus naturally throughout your article.
  • Writing an optimized URL (target keyword, remove “stop words”).
  • Including bulleted or numbered lists, where applicable.
  • Added non-copyrighted images with descriptive alt text.

These on-page SEO best practices apply to most websites and are relatively easy to implement. Go through this checklist every time you write a new article and you’ll be ready to start driving more organic traffic.

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6. Create a social media marketing strategy

Your law firm’s blog doesn’t have to wait to passively attract organic traffic; you can start generating traffic from social networks right away. In fact, the majority of bloggers promote their blog posts using social media, with SEO being the second largest channel for blog promotion.

Your law firm can maximize your traffic generation potential by sharing your articles on Facebook, LinkedIn, Twitter, and even Instagram.

This way, you reach an even larger audience, increase your site’s visibility, and potentially attract new customers to your site right away.

Social media scheduling tools like Buffer and Hootsuite can help you get your content out on social media platforms while you wait for Google to do its magic.

7. Identify new topic opportunities

While keyword research should be the foundation of your law firm’s blogging strategy, you might come across topics that you know are relevant to your audience, but don’t have a clear SEO goal.

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It is just as important that you listen to your subscribers and customers about your blog content as it is to use SEO tools to find target keywords. This will help you have a well-rounded blogging strategy that is hyper-focused on the needs of your audience.

At the same time, be on the lookout for trends in your industry, region, and among your competition so you can create timely content and stay ahead of the curve.

Sometimes the best content is spontaneous content that comes from a unique need in your market.

8. Create high authority backlinks

Finally, no SEO strategy is complete without an effective link building strategy.

Since backlinks are basically trust votes from other sites your law firm is legitimate, they can certainly help put your blog on the map and grab Google’s attention.

Submitting guest posts to reputable publications, submitting your site to online directories, and optimizing your local citations are all methods that work in driving links and / or traffic to your website.

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Overall, your goal is to post high quality content that is optimized for your audience and for Google while actively working to drive more traffic and authority to your blog.

A winning blogging strategy for a law firm can help you attract potential clients to your law firm and make you stand out in your industry.


Featured Image Credit: Paulo bobita

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5 compelling reasons why you need a blogging strategy https://metalhey.com/5-compelling-reasons-why-you-need-a-blogging-strategy/ Fri, 30 Aug 2019 07:00:00 +0000 https://metalhey.com/5-compelling-reasons-why-you-need-a-blogging-strategy/ Consumers today expect to be educated before they buy. Education-based marketing isn’t new, but today it’s almost a non-negotiable for businesses of all sizes and across industries. And one of the best ways to educate and build authority in the market is with a solid blogging strategy. In fact, according to a recent inbound marketing […]]]>

Consumers today expect to be educated before they buy. Education-based marketing isn’t new, but today it’s almost a non-negotiable for businesses of all sizes and across industries. And one of the best ways to educate and build authority in the market is with a solid blogging strategy.

In fact, according to a recent inbound marketing report, nearly 80% of businesses that use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. In addition, 82% of businesses admit that blogging is now essential to their business.

But blogging, like any business, should have both a purpose and a plan to ensure that you get the best results with the time and resources invested. It means having a blogging strategy focused on achieving desired business goals.

A blog strategy is a comprehensive plan that outlines the essential steps you need to take when starting your blog and any blog post. These steps may include:

  • Define your goals
  • Develop your buyers personas
  • Analyze your competition
  • Develop a keyword strategy
  • Creating a content calendar
  • Determine the channels you will use to promote your blog

Not creating a strategy, or not following it, can lead to a variety of critical issues, which will waste your time and resources.

For example, if you write a blog post without doing a keyword research, your post will likely be lost in the sea of ​​Google and Bing search results, gaining limited or no views from your target audience. Having a blogging strategy and planning a blogging schedule in advance will ensure you post strategically – and never run out of content ideas to write about.

When investing time and resources in blogging, you also want to make sure that your blog posts are read and shared by your ideal customers. If no one can find, read, or share your blog posts, you might as well not bother writing them.

Understanding the value of blogging and its specific business benefits is essential in helping you stay engaged in the process.

In this article, I’ll outline five specific benefits that a solid blogging strategy will bring to your business, along with action tips for each.

1. Blogs can help you build your brand

Blogging gives your business two key benefits. It allows you to:

  1. Develop your brand
  2. Create more brand awareness.

Many companies write blog posts without a schedule or plan, posting randomly. This approach won’t be as effective or consistent as taking the time to create a blogging strategy. Having a blogging strategy will help you stay organized and cohesive, helping you build a powerful and unified branding image.

By having this unique and powerful brand image, you will clearly indicate to your ideal customers:

  • Who are you
  • What you stand for
  • that you help

In your strategy, you can identify when and how you want to incorporate these key points into your content, making sure that your readers can quickly recognize how you could potentially help them with one of their main challenges.

Action tip

When planning your blog content into your blogging strategy, include the following types of stories:

  1. Humanize the stories about your brand, so your ideal customers can emotionally connect with them
  2. Success stories about your customers, so that your ideal customers can imagine themselves achieving the same success.

2. Blogs will increase your authority and develop thought leadership.

A blog done correctly can also help you establish authority over your discussion topic (s), thereby increasing the sense of trust your readers have in your brand. It will also help you achieve your broader business goals, as people buy from people they know, like, and trust.

You can blog on all kinds of topics related to your industry, but if your posts don’t address the needs or key challenges of your ideal clients – using the language they commonly use – they won’t resonate with your clients. ideals. Your messages will also not prompt them to contact you for a solution to their problem / challenge.

Solving the challenges of your ideal clients with high quality content will increase your authority, and maybe even position you as an influencer in your industry.

Action tip

Your blogging strategy should include a detailed list of questions that your prospects and customers ask you on a regular basis. Each of these questions is a potential blog post. Also pay attention to questions asked by your target market on social media platforms and forums.

Use each of these topics in your blogging strategy to build your content calendar, and you’ll find that your ideal clients are more eager to read what you write because they derive value from it.

3. Blogging leads to increased search engine traffic

While there are many ways you can increase traffic to your blog, you can’t overlook the value of organic traffic – the traffic you get from search engine results.

Appearing organically on the first page of search engine results, for topics your ideal customers are looking for, will create a strong and positive impression in their minds and can dramatically increase the number of people reading your blog.

Without SEO, you could lose thousands, if not tens of thousands of views on your content. With all of the information available competing for the attention of readers, it is essential that your posts appear prominently in search engine results.

Action tip

When you create new content, search engines, such as Google, Bing, and Yahoo, crawl your site to index that new content. The best way to achieve better search engine results is to deliberately incorporate search engine optimization into your blogging strategy.

This means you plan ahead for the key phrase that each post will focus on, adding appropriate headers, sub-headers, tags, internal and external links, and optimizing your site for mobile. .

4. Blogs can help you build an engaged community

Your blog content allows you to facilitate important discussions in your industry and build a community of people interested in and involved in your posts. These discussions can help you shape the future of your business – by communicating with your target market, listening to what they want and need, and providing them with high quality content, you will encourage them to continue to engage with you.

To achieve this level of engagement, you need to take a strategic and intentional approach to blogging. When creating your blogging strategy, include content that will promote interesting discussions about current or ongoing issues within your industry, as well as any new or growing trends.

When discussing these issues or trends, give your point of view. Remember that your ideal clients can find coverage of these topics in many places online – what makes your content unique is your take on the topic.

When people align with your point of view, not only will they read anything you create, but they will share it as well.

Action tip

While sharing your point of view in a blog post, you also want to encourage discussion on the topic, whether it’s right on your site or when it’s shared on social platforms.

When you share your content on social media, invite your readers to add their own views to start the discussion in the comment sections of your social channels.

5. Strategic blogs will generate organic leads for your business

Perhaps one of the most rewarding benefits of a well thought out blogging strategy is converting your web traffic into leads.

They are qualified prospects, with whom you have built some trust and authority through the content you have shared, and who know who you are, who you are helping and what you are offering.

That’s why all good blogging strategies should include creating one or more main magnets.

A primary magnet brings value through the content, solving a very specific problem in return for an opt-in (added to your mailing list).

When you identify a common problem that your ideal customers are struggling with, use it to create more detailed educational content in the form of a main magnet.

Once you have one or more lead magnets, there are a number of strategies you can use to convert your blog readers into leads. Keep in mind that your main magnet should:

  • Be interesting enough that someone gives their email address to
  • Be something that can be consumed quickly or easily
  • Don’t be selfish (Gone are the days when people went for a main magnet called “5 Ways to Pick the Right Digital Marketing Expert” – or any other profession, niche, or industry)

Action tip

When you provide meaningful value in a blog post, you can add a related call to action at the end of that post.

It shouldn’t sound like a hard sell, but rather an invitation to continue learning about it.

If you’ve done a good job of introducing the topic and providing some value, many readers will be inclined to learn more about you and consider your offer.

Here are some other ways to offer your main magnets on your blog:

  • Display it on a sidebar banner
  • display it in a popup
  • Display it on a banner below your blog post
  • Display it in a bar at the top of the screen
  • Include it in a short paragraph at the bottom of your blog post

Your main magnet and the way it is offered should look and feel professional. You ask your ideal customers to trust you with their email addresses – make sure you show them that you are worthy of that trust.

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How to develop a guest blogging strategy for SEO https://metalhey.com/how-to-develop-a-guest-blogging-strategy-for-seo/ Mon, 06 May 2019 07:00:00 +0000 https://metalhey.com/how-to-develop-a-guest-blogging-strategy-for-seo/ Guest blogs have different use cases that can help businesses achieve their goals. The most common are increasing your brand awareness and building links. It is so efficient that Neil Patel sees it as the heart of his digital business. However, you can’t submit guest posts to any group of sites and expect results right […]]]>

Guest blogs have different use cases that can help businesses achieve their goals. The most common are increasing your brand awareness and building links.

It is so efficient that Neil Patel sees it as the heart of his digital business.

However, you can’t submit guest posts to any group of sites and expect results right away. To get the most out of guest blogging as an SEO tactic, start by developing your content marketing strategy and follow the process below.

To look for for gcustomer Posting Partists to Google

Whatever your niche, there are countless guest blogging opportunities. You just need to know where to look.

And what better place to look for opportunities than Google?

However, to find sites related to your industry, you should use the following search operators:

  • [topic] “write for us”
  • [topic] “guest article”
  • [topic] “Guest post”
  • [topic] “Guest blog”
  • [topic] inurl: contributor

Gather relevant sites that accept guest posts on a spreadsheet. List as many sites as possible.

Read the guidelines

Once you have your initial list of prospects, go through them one by one to check their guidelines.

Most websites that accept guest posts will state what they expect from guest contributions. If you want yours to be published on their site, it is essential that you follow the instructions carefully.

By reading their guidelines, you should know if the sites allow nofollow and dofollow sites.

But what’s the deal with nofollow and dofollow links? Aren’t they pretty much the same in terms of getting traffic to your website? Well, it depends on your goal for the link.

The purpose of guest blogging is to pass the link juice from their site to yours. The more authoritative the site, the more powerful its link.

Once it gets passed to your site via backlinks, you can improve your site’s organic search rankings. It’s basically link building 101.

This is why dofollow links are important in guest blogging. You must identify the sites that allow you to place Relevant dfollow links to your site in the body or signature.

If the site only allows nofollow links, it’s best to ignore it for now. Focus on websites that allow dofollow links and use them to link back to your site.

Determine site metrics

Let’s face it. Writing an awesome guest post takes a lot of work. If you want your time and effort to be rewarded, you need to figure out what actions will improve your site’s ranking.

Tools like URL Profiler or NetPeak Checker can help you check the authority of a website based on PR page, PR domain, Alexa rank, DMOZ, and social media mentions.

While SEO, in general, can be difficult to track, defining KPIs can help you determine whether or not your SEO efforts are working. All you need to understand are these 5 SEO factors.

Research the Site Ffirst of all Bbefore Mto have a Pitch

You always want maximum effect with minimum effort. So, before you send out your pitch, you might want to ask this important question: “Is this a blog worth contributing to?” “

While you’ve researched site metrics, they don’t tell the whole story.

Some websites are relatively new, which explains their low DA and DR. However, if you visit their sites, they regularly post great content and generate a lot of engagement.

Therefore, do your own research and see if the blog is really booming. If there are tons of valuable comments and the blog owner takes the time to acknowledge each one, you can be sure that your guest post will have an audience.

Also try to see if the site owner treats it like a business. You want to be part of a growing business enterprise and not just an author signature in a promotional tool.

Don’t skimp on quality

Whether you are writing for your own blog or for someone else’s, always remember that the quality of the content is important.

No matter how amazing your ideas are, writing shoddy, spammy content won’t communicate them well. If your guest post isn’t good enough to put on your website, you have no reason to ask others to put it on theirs.

So what types of blog posts should you write? Here are some ideas:

  • Inspirational Articles: messages that touch the heart and make people feel that anything is possible in the world.
  • Interview positions: posts also called roundups of experts.
  • Infographics from the crowd: highly shareable graphics resources.
  • Pillar posts: feature articles that help establish the authority and credibility of a blogger.

To build Rrelations Wwith the Site ohowners

Ultimately, guest posting is all about building relationships with other site owners.

Yes, it can help you get valuable links to your site, but the tactic leaves one foot in their door. You can then take this opportunity to conclude a collaboration with them.

Try to ask webmasters how you can add more value to their website. They might just allow a few dofollow links in your content.

Additionally, blogging awareness can help you get more traction on your content. If you build a trusting relationship with webmasters, they can help you promote your content on their promotional channels.

Conclusion

When developing a guest blogging strategy, the devil is in the details. Writing the content is the easy part. The challenge is to find the most authoritative sites for submitting your guest posts.

By following the process above, you can approach guest blogging in a deliberate way that benefits your SEO.

Posted on May 6, 2019

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Why guest blogging should be part of your blogging strategy [infographic] https://metalhey.com/why-guest-blogging-should-be-part-of-your-blogging-strategy-infographic/ Fri, 20 Jul 2012 07:00:00 +0000 https://metalhey.com/why-guest-blogging-should-be-part-of-your-blogging-strategy-infographic/ Guest blogging should be part of your marketing plan if you’re already blogging for your business. So have you considered guest blogging / guest posting as part of your blogging strategy? Otherwise, you could be missing out on a lot of exposure for you and your business. What is a guest blog?Guest blogging involves writing […]]]>

Guest blogging should be part of your marketing plan if you’re already blogging for your business. So have you considered guest blogging / guest posting as part of your blogging strategy? Otherwise, you could be missing out on a lot of exposure for you and your business.

What is a guest blog?
Guest blogging involves writing a blog post that is posted for free on another website / blog. Typically, the copyright in the guest post belongs to the author and is assigned to them by signature.

Great articles, as I discovered myself, are widely shared. As a way to position yourself as a local expert in your industry, guest blogging can be a great way to build your brand, gain recognition, and even get good links to your website, which helps you get higher rankings in search engines. And the blog owner also wins, he gets great content for free which helps build his blog / website.

This infographic from My Blog Guest shows exactly why you should be invited to blog.

Making the Most of Guest Blogs

If you go to the guest blog, here are some tips to help you get the most out of it:

  • Find websites and blogs you can write for.
  • Before writing a blog post, submit a post proposal to the site owner.
  • Make sure the content you write for the post is unique and not published elsewhere on the web.
  • Make sure the content is relevant to the website it’s posted on
  • Spend some time reading the website you are going to be posted on so that you know the style and tone of voice it uses.
  • Write the best blog posts / content you are able to write, they type what you would write for your own blog, rather than a low quality effort that no one is going to read or share.
  • Remember to include links to your own websites and social media profiles in your signature.

Once the article is published, don’t forget to follow up:

  • Promote the website it was posted on through your own social media channels.
  • Thank people who shared your post on social media.
  • Start a conversation and respond to comments.

Your turn
Are you a guest blogger? What success have you had? I would love to hear your thoughts on blogging for your business in the comments section below and if you enjoyed this post please share it, tweet it and like it with your network.


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