As a social media influencer, the biggest challenge is meeting people’s expectations: actress Shilpa Chaudhary

Actress, model and influencer Shilpa Chaudhary, who has starred in many songs, shares how her journey began and her future aspirations


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1. Tell us about your trip.

I started my influencer/blogger career via TikTok and uploaded my long hair videos which went viral everywhere. Then I got verified in just 6-7 months. Later, the fan base started to increase on Instagram, YouTube and TikTok thanks to which I received proposals related to song shootings. I almost did 6-7 songs and now I would really like to work with other platforms or projects.”

2. What challenges do you face as an influencer?

Bloggers and influencers are often criticized for their paid endorsement and accused of failing to post honest reviews and misleading their audience. I think as long as the influencer doesn’t mislead their audience and shares real, honest product reviews, it’s fine. It’s unfair to criticize because for most of us it’s a full time job. We keep reinventing and improving our production, so we need to invest in good equipment and more in order to produce better content.

3. How do you deal with trolls?

I don’t give in to trolls at all. I feel like this is coming from another person’s negative space, but I do take constructive comments into consideration which may be a bit negative but true in some way. I like to listen to my audience. So if they’re trying to convey something to me, it’s only fair that I listen to them. And if it involves too much negativity, I skip it. Or you can solve the problem with the audience or your followers actually.

4. How do you stay relevant as a creator?

The good thing about the Internet is that the public is extremely honest. They will tell you exactly what they like, what they don’t like, what they want to see, what they don’t want to see. And I think if you engage with them, if you talk to them, if you listen to them, then it’s easy to navigate to a point, which is a midpoint between what your audience wants to watch and what you like to create. Your social media pages will stagnate without content. If your page is blank, or if the last post was last year, customers won’t find the page credible or relevant. Too much content, on the other hand, can be overwhelming. Find a balance. Posting two or three times a week, while commenting on other people’s content daily, is about right.

5. Who is your favorite content creator and why?

With millions of users on Instagram, it would be extremely difficult to name all of our favorites. But my favorite is Hermon & Heroda. Twins Hermon and Heroda are breaking down barriers with their style and fashion influence. In addition to keeping a fashion/lifestyle blog, the deaf twins raise awareness of their disability, in addition to showing the world that they accept their differences.

6. How did your parents react to your profession?

My parents are absolutely proud of me. Because since my childhood I dreamed of buying a Mercedes-Benz. No exceptions, just Mercedes-Benz. I studied hard to get my dream car, then I became a social media influencer and make money from promo songs and so many brands, so I finally bought my first dream car . My parents were the first to know that I had bought the car. They were very proud, moved and happy. Right now, everyone in the family looks at me with respect. Everyone is pointing at me and telling their kids to have a goal/dream/aim whatever it’s called and take suggestions from me on how to set realistic goals and how to achieve them.

7. How did you deal with expectations and competition?

As a social media influencer, the biggest challenge is meeting people’s response expectations. People see you as an authority. They want to discuss things with you and when you are followed by thousands of people, you can understand how many questions an influencer faces in a day.

Other than that, an influencer must constantly create quality content that resonates with the tastes of their audience. Pair the above two situations with a 24 hour time frame and you enter the mind of a social media influencer. Also running after brands to pay for their value is also a headache. The biggest challenge would be staying consistent and timely in trends and posts. Construction requires so many different avenues in my opinion!

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Published: 05 April 2022, 22:51

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