7 Unique Instagram Reel Ideas You Should Try

Reels have become an integral part of the Instagram ecosystem since their appearance in 2020. Organic growth on the platform has become much more difficult if you only post still images, which means that many creators have turned to this feature to reach more people.

Reels are an easy way to introduce your profile to more people. However, a lot of people associate it with the need to act stupid on camera – and if you’re not willing to do that, that’s completely understandable.

Luckily, you don’t have to dance, sing, or point at the camera to be successful and have fun with Instagram Reels. Below is a selection of unique ideas that you should try.

1. Quick Tips

No matter what platform you use, the main way to grow in the long term is to provide value to your audience. Instagram Reels lets you do this in a fraction of the time it takes to read a long caption.

When creating your reel, consider something that many people in your field struggle with. Then, provide some actionable tips they can implement immediately. For example, you can show people how to properly white balance if you’re a photographer or a filmmaker.


If you regularly write blog posts or post YouTube videos, you can repurpose them for IG Reels so they’re digestible for your audience. Then you can direct people to those particular websites to drive traffic elsewhere.

2. Travel recommendations

Travel has become more accessible and people are still looking for attractive destinations that have not been visited frequently. And even if they go to a “touristy” place, people want advice from other people that will improve their experience.

We’ve already discussed the benefits of photography in your hometown, but creating reels about where you live can also help grow your audience. As a starting point, you can give unique insights into hidden gems or list the top things people shouldn’t do when visiting.

If you’ve recently traveled elsewhere or visited certain parts of the world frequently, you can also create reels that give helpful advice. Again, you can reuse them elsewhere in articles or videos to diversify and increase your traffic.

3. Trip summaries

Many people use social media because they want to feel like they’re living the life of their favorite creators. If you’re planning a trip in the near future, you might also want to think about how you can sum up the adventure on your Instagram page.

One idea for the above is to produce a quick reel that shows some of the main highlights of your trip. You don’t need to delve into this; taking short videos on your smartphone and compiling them on Instagram is enough.

You can, of course, go further. For example, if you’re a videographer, you should consider taking videos with your camera before stitching them together in your favorite video editing software. Although not necessary, it will make you stand out.

Related: Adobe Premiere Pro vs. DaVinci Resolve: Which is the Ultimate Video Editor?

4. Behind the scenes of your creative quest

Many people will use Instagram to post the finished product of their work. There’s nothing wrong with that unless you’re doing it to brag, but people are just as interested in the whole creative process.

When you’re just starting out as a creator, it’s a little demoralizing to see someone post that amazing piece of art that you doubt you can emulate. But in most cases, it’s a lot easier than you think; as someone trying to build an audience, it’s your job to show them.

Before you post the final piece on Instagram, consider making a little reel showing how you got the end result. For example, you can track your editing process or invite people to participate in a photo shoot.

Showing behind the scenes of your work will make you feel more accessible to your audience. As such, your connection with your followers will deepen.

5. View before and after for projects you’ve completed

Every good story begins with a problem and ends with a solution. And with Instagram Reels, you can show it off in just seconds.

Whether you’re a professional or your creative quest is just a hobby, a promising idea for creating reels is to show the before and after of projects you’ve completed.

You don’t need to do much for this. A short video showing the mess you had to clean up at the start of your storyboard, followed by the new interior space you designed or the movie you created, will work wonders.

Like the previous tip, showing the before and after will make you less distant with your audience. Plus, it will inspire others to get out there and start creating.

6. Bloopers of your projects

None of the best creators have achieved great things by sheer luck. They will usually have failed many times before, but that can be hard to see on a platform where many people are only showing their strengths.

A great way to build rapport with your audience is to create a reel showing your biggest failures. Besides being educational and preventing others from making the same mistakes, it will also show that you have a sense of humor.

You can make this even more interactive by encouraging others to share their biggest bloopers, allowing your community to learn from each other.

7. The evolution of your creative quest

On Twitter, it’s common for photographers and other creators to create threads showing how their work has evolved over time. And if you are an Instagram user, it is quite easy with the Reels feature.

For this reel idea, all you have to do is put together a collection of your favorite (or least favorite) works over the years. Then put them together using the Instagram app or your favorite software to create reels.

Related: Should You Use Instagram Reels, TikTok, or Both?

If you’re feeling demotivated by your photography, this practice might also make you a little more grateful for where you are. You will also find that you are inspired to create even more.

You can use Instagram reels without pointing or dancing

Instagram Reels can be daunting if you’ve never used the feature before, but the creative possibilities are endless. You don’t have to point fingers or dance if you don’t want to; in fact, you don’t even have to show your face.

Reels are a great way to reach more people than the standard one photo post, and these ideas will get you started if you’re trying to build a following. So what are you waiting for?

should you use instagram or tiktok reels

Should you use Instagram Reels, TikTok or both?

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