7 cost-saving ideas for a legal marketing plan

If you feel overwhelmed with all the ways you can use digital marketing services, it might be a good idea to consult a marketing company.


When creating a marketing budget for your law firm, you shouldn’t feel pressured to spend a lot of money on premium marketing services. While paid marketing can give your business a big boost in visibility, there are also plenty of free and inexpensive ways to market your practice. By using these resources consistently, you can raise awareness of your law firm and increase your overall conversion rates.

Post to your blog

If your website does not yet have a blog, you should add one as soon as possible. Creating regular blog posts is a free way to help increase your law firm’s visibility. As you use relevant keyword phrases and other SEO best practices, your blog pages will appear at the top of more search results, driving more traffic to your website.

Keep an active social media page

You can also drive more traffic to your site by staying active on your social media pages. Be sure to link to your blog posts and end with a call to action that encourages users to click on your links. By adding hashtags with related keyword phrases, you can reach more users than those currently following your pages.

Create video content

The supply and demand for video content is increasing. If you’re not making videos regularly and sharing their links on your social media pages, you’re missing out on a great free marketing resource. Keep your videos related to your legal practice, but focus them on current issues and topics for a better number of views.

Use email marketing

Email marketing is another free or inexpensive resource that can help you grow your business. Most business ventures also use email marketing to reduce churn, but a law firm may not see many opportunities to bring back former clients. You can always keep your former clients informed about your firm’s activities and services. If you are generating your own mailing list, this is a free service that will only cost you the time it takes to write a weekly or monthly newsletter. Otherwise, there are services that will sell you mailing lists for a small fee.

Try SMS Marketing

All legal marketing plan should include the use of SMS or SMS marketing. This is a low cost service that allows you to market to people who may need your services. The texts are short and concise to ensure that they are easy to read quickly for the recipients. Typically, they notify consumers of a limited sale, new product, or other type of event. Your law firm can use SMS marketing to provide brief legal advice that will encourage recipients to consult your firm. If your business is offering a temporarily reduced rate or other type of promotion, this is the perfect way to publicize the event.

Get involved in your community

Photo by Tim Mossholder via Unsplash

You can connect with local people by getting involved in community events. If there is a charity or cause you care about, participate in fundraisers for those causes. You can also set up a booth at a local fair, festival or convention to introduce your law firm to people in your community. When people see that you care about the people in your neighborhood, they’ll be more likely to choose your business over another.

Ask customers to review your business

When you provide high quality service to your customers, they feel encouraged to tell others about their experiences with your business. This is a great method for generating consistent word of mouth advertising. You should make it a point to ask your customers to leave a review on your social media pages or on a consumer review site. Consider sending them an automated email asking them to rate and review their experience with your company to simplify this process. When people consistently provide positive reviews, more people will turn to your law firm for the services you provide.

If you feel overwhelmed with all the ways you can use digital marketing services, it might be a good idea to consult a marketing company. They can help you customize a marketing strategy that uses free and premium services. They will also help you stick to your budget, so you can market your business consistently and without overspending.

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