7 Cool Email Template Ideas

We all do. We see a cold email that we are not interested in and send it to our spam folder, junk folder or trash. This personal knowledge is bound to stick in the minds of sales reps who create their own cold emails to contact prospects. How do you write a sales email that will get recipients to open the message, let alone read it to the end?

Sales teams can save time, personalize contacts, and send effective sales emails by developing a cold email template. These repeatable messages allow B2B and B2C to create personalized emails that connect with cold leads. The template will include all relevant information for a successful sales email, but leave room for sales reps to customize the recipients name, company name, and other known information.



How to write a cold email

What is a cold email and how to write an effective one? A cold email is an email sent to a potential customer with whom you have no previous connection. Running an effective cold email campaign can be a challenge, but it’s an essential part of the sales process. Creating a cold email template with the elements of a successful sales email can help with the process.

Not sure how to boost your cold email delivery? Sending cold emails doesn’t have to be a chore, just write a cold email template that includes the following important elements:

  1. Intriguing subject line – Subject lines are the first, and sometimes the only, part of an email that gets read, so it’s important to make a positive impression. Create a subject line that will entice the prospect to find out more by opening the email.
  2. To and from details – Be sure to change the “from” details in your email settings so recipients see your name and company. Cold emails with unprofessional details can go straight to the spam folder. Likewise, make sure your email addresses the recipient so it can be directed to the right person.
  3. Catchy opening line – Your prospects might not spend more time reading your cold email if you don’t grab their attention in your first line. Take the opportunity to address a recipient’s pain point here, so that it immediately relates to the content of the email.
  4. Value proposition – What can you offer the prospect that will benefit their pain points and their small business? What problem can you solve for the prospect, if only they test your product or service? Every effective cold email should include a value proposition. Why should the prospect’s company care?
  5. social proof – An effective cold email template can also include social proof, establishing how the product or service has worked for others. This part of the email can include statistics, testimonials, or even product demos from a blog or social media post.
  6. Call to action – What does the sales rep hope to accomplish with cold email? Always remember to ask a prospect and state your call to action, and never assume they know the purpose of the sales pitch. Keep in mind that the goal of most cold emails is not to close a deal, but to establish a new connection or meeting with the prospect.
  7. Custom details – Cold emails without personalized details are meant to travel from the prospect’s inbox to the recipient’s spam folder. An effective cold email template should include spaces to personalize recipient information, including the appropriate person’s name, the prospect’s company name, and any other known details. Some successful cold emails will even include personalized subject lines.
  8. Detailed signature – Who is sending the email and how can the prospect get in touch with the right person? Effective sales emails should include a professional signature, which includes the closing, “sincerely” part of the email. Include not only the sender’s name, but also the company name, website, phone number, and even social media contact information.

Best Examples of Cold Email Templates

Want to create a cold email template that effectively reaches your target audience? Consider the following sample cold email templates when developing a cold email strategy to help with your business development efforts:

1. B2B Service Sales Cold Email Template

In this meticulous example of a cold email template, Selling Signals leaves plenty of room for personalization, customizing not only the prospect’s name and company, but also personalizing their pain points, pain points, and benefits offered. The B2B sales service email template can be used as a template for a sales team reaching out to business leads.

2. Example of selling b2b products

In this sale of B2B products email template, Leadfeeder offers a short message that seeks to establish a quick call with the prospect. The cold email template leaves room for basic personalization, and its delivery is short, sweet, and to the point—the appropriate format when reaching prospects on their mobile devices.

3. Cold email to potential customer

A cold email sent to a specific potential customer will require less space for personalization. In sales above sample email template, MailShake opens with an intriguing question before moving on to weak points and a strong value proposition. As far as email templates go, this sample contains all the necessary elements for a successful cold email campaign.

4. Cold Email Template for Website Visitors

Cold email campaigns often involve reaching out to prospects who have visited a company’s website or signed up for a company newsletter. In this sample email template from Leadfeeder, the message is aimed at those who have recently created an online profile. The follow-up email is designed to boost sales to a prospect who has already shown interest in the brand…the ideal customer.

5. No Answer Cold Call Email Template

Sales teams can send cold emails to prospects when a cold call goes unanswered. In such cases, customizable email templates will save time and ensure an effective and relevant message for the cold sales call. In this sample cold email templateSales Handy includes important contact information in a short, sweet message that gets straight to the point.

6. First follow-up model

A sales manager can also ensure their teams save time and send effective cold emails by creating specific templates for follow-up messages. A follow-up template should reference the previous contact and provide space to mention that specific previous meeting. In this example of efficiency follow up email templateHubspot reminds the recipient of an earlier meeting before offering a new meeting to explore the opportunity further.

7. Final tracking template

Successful sales teams will perform multiple follow-ups when nurturing their leads. It’s important to have a cold email template for each phase of the sales process, including a follow-up last attempt in your cold outreach email. In this sample final follow-up email template, Lemlist reminds the prospect of a previous email and quickly adds a short value proposition.

Cold Email Subject Line Examples

Without a good subject line, chances are the subject line will be the only part of the cold email your prospects will read…before sending the entire message to their spam folders. . Therefore, a captivating subject line is essential when creating cold email templates.

Confused about how to write effective subject lines for your cold email templates? The following examples may give you some ideas:

Let’s talk about (SUJECT)!

Free to talk at (DATE/TIME)?

(NAME), I need your advice.

Do you need help with your (CHALENGE)

A better way to (ACHIEVE A GOAL/ACHIEVE)!

Are you ready for this?

Ready to take the guesswork out of (ACTIVITY)?

Can you help me?

Use our cold email templates to write your own cold emails

Did you find a cold email example that helps you write your best cold email template? You may have decided to combine elements of the cold email examples above with your own unique and creative subject line to follow up on your cold calls, phone calls, and other sales strategies in order to increase response rates.

Remember that your prospects are busy people, so it’s important that your cold email templates be short and to the point, including only the details needed to craft a great message. You could even invest in cold email software to make the whole process easier, improve unsolicited emails sent, and result in happier customers.

Image: Depositphotos


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