5 Product Marketing Ideas for Tech Companies

Your marketing plan is arguably the most important aspect of your business.

It helps you figure out who to talk to, how much money you’re going to spend, and where you’re going to spend it. And that’s the key to achieving your financial goals.

Yet many entrepreneurs never take the time to create a marketing plan until they need it, then scramble to come up with a plan and execute it before their competitors steal all of their customers.

Marketing is an important part of any business, but figuring out what steps are necessary for your business to succeed can be tricky. Especially since some products are easier to sell because people already know them or know what they do, others require more creative work.

In this blog post you will find 5 different marketing ideas that can help your tech business stand out and reach new customers.

Involve customers in the product development cycle

One of the keys to successful tech product marketing is getting feedback. And not just after the product is fully developed and launched on the market.

You should solicit feedback on your product throughout its development phase.

At the ideation stage, you can run a survey asking people about their pain points and needs. And don’t forget to perform user testing as you develop your product.

With enough reviews from real users, you reduce the chances of negative reception when your product goes live. A well-made product that is built with the customer in mind will help increase both client satisfaction and sales.

Another important benefit is that collecting feedback throughout the product development phase allows you to plan changes and further improve your product over time.

Showcase your business with content marketing

Content marketing aims to provide valuable and relevant content to a target audience. The goal of this type of marketing is to produce content that your potential customers will find interesting. The objectives of content marketing are varied; you want to drive sales, but focusing on higher search rankings, more traffic, and more engagement are also valid goals.

Content marketing can be done through various methods such as blogs, videos, infographics, podcasts, and social media. It’s a long-term activity that needs to be worked on from the start. Although this topic deserves its own article, you can use the following points to help you get started:

  • Learn about your customers. Build a comprehensive buyer profile including demographics, interests, and more.
  • Using SEO tools and your own research, determine the keywords people are using in relation to your product and industry.
  • Based on the information you get, create useful blog posts and items. It’s good practice to include the right keywords and phrases in your posts so people and search engines know your content is relevant.
  • You need to create content regularly and also track its performance with SEO and analytics tools. A analysis plugin will provide reports on things like popular posts, demographics, user flow, and more, which will help you create better-performing content.

Content marketing is an essential marketing strategy that no business can afford to neglect. You can only expect to see results after weeks or months of effort, so it’s important to start early.

Take advantage of influencers

The tech industry has a number of experts and influencers who provide quality content to their followers.

If you want to grow your business quickly, working with an influencer who has a high profile and an engaged audience is essential. By working with such a person, you can tap into their networks and reach new customers instantly.

However, you need to come up with a thoughtful campaign idea that is relevant to the audience you are targeting. You can ask an influencer to use your product for free and leave an honest review – which can be risky as you could get a negative review.

You can also partner with an expert and offer their audience a deep discount on your product in exchange for airtime and other rewards.

Use influencer marketing tools and SEO tools to identify top influencers in your area of ​​interest. Then, reach out to them individually with personalized emails to pitch your marketing idea.

As long as you provide clear value to the influencer and their followers, you will have a good chance of growing your following quickly.

Create “lite” versions of your product

For customers, asking them to invest in a new product means asking them to take risks. They not only have to spend money on your product, but they also have to rely on it to achieve important goals.

It’s understandable that people are hesitant to work with you when they know very little about what your brand and product does.

A great way to overcome this sense of risk is to create a free or lite version of your product. At my company, we offer free versions of our contact form, SMTP plugin, and other tools for WordPress users.

This helps us develop our leads and also gives our audience a chance to know what our product looks like. They can use a version of the product with limited functionality and play with its interface. As they become familiar with how the product works, they are convinced to upgrade their accounts and pay for high-end comprehensive technology solutions.

Your marketing strategies and content creation will only be as good as the tools that support them.

You need solid marketing tools to inform your marketing decisions and measure the quality of your work. Here are some of the tools you need:

  • CRM tools. Customer relationship management tools help you collect data about your customers and manage your interactions with them across multiple channels. This will allow you to personalize your interactions and provide better service.
  • Social media management tools. When promoting on social media, you need to post multiple times a day and on platforms such as Facebook, LinkedIn, Twitter and many more. A social media management tool will help you plan and publish content to multiple platforms at once. And you’ll also get social listening and analytics to support your marketing.
  • Lead generation tools. You need optin popup forms and plugins to collect emails and other information from your audience. Only when you have direct contact with your audience can you personalize your content and turn them into paying customers.
  • Analysis plug-ins. You can get useful reports from your Google Search Console for free. The only problem is that it’s not the most user-friendly tool out there. Adding an analytics plugin to your website can help you learn more about your traffic and content performance.

These are just a few of the marketing tools you can use to grow your technology product. You can grow your business even more effectively with push notifications, social proof tools, social feed plugins, and more.


As a technology company, you face fierce competition from companies around the world. Your best chance for success is to create an impressive marketing strategy that will set you apart from your competitors.

I’ve shared my top five tips for taking your tech startup to the next level. Apply these tips and you will see significant growth in a very short time.

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