19 TikTok content ideas for business

At first glance, TikTok and small businesses don’t seem like a perfect match. After all, the popular video app is mostly about Gen Z users and their viral moments. Yet, for a small business owner, creating a TikTok account becomes as relevant as amplifying presence on other social media platforms.

19 Amazing Content Ideas for TikTok

If used effectively, TikTok can help businesses reach their audience.

Here are some TikTok video ideas that can be useful for businesses that want to post videos on this social media platform.

1. Hashtag Challenge

There are tons of hashtag challenges already circulating on TikTok. This happens when a user challenges others to create and post a specific type of content and then tags them with a dedicated hashtag.

Many of today’s challenges have to do with dance routines or lip-syncing. Brands can participate in existing challenges or create their own branded hashtag. The whole point of leveraging videos based on trending hashtags is to increase brand awareness. This is why focusing on the brand hashtag is a good idea for businesses.

2. Explainer videos

Saru Saadeh, founder and CEO of marketing technology company Iron Roots, said in a phone interview with Small Business Trends: “Many brands offer tutorials or tutorials related to what they offer in some way or of another. This provides value upfront and keeps users engaged. »

For example, a company that sells fabric or craft supplies could create a visual craft using its products. Or a food company could submit a recipe.

3. Song Parodies

Music-centric videos are popular on TikTok. You can create purely entertaining videos. Or you can modify the words to make them relevant to your brand.

4. Team introductions

Saadeh says, “We worked with a client on a series of ‘day in the life of’ content. They simply walked around to different people on the team and demonstrated what they do in the day-to-day operations of the small business. It really brings the business to a human level.

5. Product demonstrations

Show customers how your product works. For example, a company that sells furniture could demonstrate how easy it is to put it together. Or a game company could show their product in action.

6. Case studies

Saadeh explains, “Suppose you are a service company like a marketing company. You can say “here’s what we’ve done for the business” and come up with a case study-style success story. »

7. Before and after videos

This type of video would showcase a transformation based on your product or service. For example, a makeup company might showcase a quick makeover using its products.

8. Process videos

Saadeh suggests, “Show the process of what happens behind the scenes. What does your business do to produce the great products or services you offer? »

9. Calming TikTok Videos

TikTok videos don’t all have to be funny or ironic. Some people like to watch relaxing scenes to slow down a bit.

For example, an artist might show a close-up of them mixing colors or close-ups of their paintbrush on a canvas.

10. Unique Stories

TikTok is the perfect place to share quick facts or stories that set your brand apart.

Saadeh adds, “It can even be as simple as saying ‘here is the office dog’ or ‘here is the crew cleaning the highway’ to show your commitment to your community. It’s just about telling micro-stories.

11. Create your own challenge

For maximum brand awareness, consider creating your own challenge. To do this, you need to get creative and come up with TikTok content ideas that can grab your audience’s attention.

12. Celebrate special occasions

A simple way to increase your chances of going viral is to target special occasions and holidays. If you love selling pet food, for example, occasions like National Dog Day will be perfect for posting animal videos and connecting with TikTok users. Likewise, an organic food business owner can benefit from National Avocado Day.

13. Home videos

TikTok is a fun platform where you can showcase your personality to create a deeper connection with the audience. Consider asking your team to also post funny stories that can showcase the human side of your brand. Some ideas for TikTok videos to showcase your personal side might include “a normal day in the life of an employee” or “watch what’s going on over the weekend.”

14. Short video clips

Unlike most users of social media platforms, TikTokers prefer short content. So if you want them to watch videos, you should create short clips no longer than 20 seconds.

15. Dance Videos

Dance videos have contributed to the immense popularity of TikTok. You can post your own dance videos to bring some levity to your content and gain more followers.

16. Educational Videos

It may sound surprising, but TikTok is also a great platform for posting educational content. Of course, your live videos cannot be too long, otherwise the audience will lose interest. But you can consider posting a series of educational videos to share tips and tricks.

17. Answer questions

If you have useful knowledge and information, users will listen to your valuable content. You can use the platform to answer some frequently asked questions about your business. It’s a great way to showcase your knowledge.

18. Makeup Tutorials

With influencers flocking to TikTok, the platform has become hugely popular with users interested in lifestyle content. You can create live makeup tutorial videos focusing on a range of topics.

19. Cooking Videos

Just like makeup tutorials, cooking videos are gaining popularity on TikTok. Simple tips and tricks are especially popular with users.

Create videos on trending topics

If you want to create viral video content, you need to keep an eye out for trending topics. If a topic is gaining traction, it’s a good idea to capitalize on it and produce content as it’s one of the many ways to get paid on TikTok. Indeed, it can improve your chances of catching the attention of your audience.

Work with influencers and get even more TikTok content ideas

Popular TikTok influencers use creative ways to produce content. By collaborating with them, you can explore content ideas for future videos.

Another benefit of partnering with influencers is gaining access to their network. It can help you increase your reach and engage the audience with engaging videos.

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